Let’s face it. No one wants to receive any spam email in their mailboxes and no business owners like to get nothing from an email marketing strategy. Like other stuff in our lives, this often occurs with every business. If you run a store on Shopify e-commerce website, it’s essential to make an email list and avoid unsubscription. In other words, there are a lot of people will unsubscribe your email marketing. They want to remove your brand in their email box. As a marketer or a business owner, what you should do? How to solve this problem effectively?
Provide your recipients in many ways to stay in touch
If the main reason your clients unsubscribe is receiving tons of emails, then you will need to offer different approaches to get in touch with your company. Recommend them an unsubscribe page or a social media website as an alternative option.
Suggest an action
Your brand probably displays some personal stuff to customers. Always use friendly tone to communicate and interact with them through content. Furthermore, add a call-to-action ingeniously to help audiences know how to continue shopping. Inform them an app like an email app on shopify is another way to stay in touch greatly.
Keep your message concise and clear
In each email, you should find out that there are some users do not want to receive advertising information. This is because they are fastidious people and they often ignore these similar emails.
They will follow emails in case they love something pretty much. Therefore, in your email platform, always show a short sentence to help those people unsubscribe your brand. You also provide a way to follow your brand again when customers change their mind.
Never hide your unsubscribe link in each email
Do not think that you can cheat your subscribers by hiding the link. If they want to un-follow, you will not create a barrier to make it harder. They even mark your email address as spam and your brand will not appear in their email boxes anymore. This would be worse than an unsubscribe action! Put the unsubscribe link in the footer in every email is also a general law.
Apart from email marketing, you can use other strategies like discount and upsell with discount products for Shopify and Shopify upsell app.
Find out why users are unsubscribing your emails
When seeing many unsubscribing times from users and patrons, you should discover the reason behind. You can send them a short survey like a short table to recommend them to give you the true reason. This is a valuable source to help you receive a proper answer.
Though people can unsubscribe your emails because their email boxes are full or something like that, you still need to guide them on how to do that. This probably supports you decrease the spam scores.
Do not worry about this stuff because you still have lots of opportunities to bounce back. Read other tricks at Grow Your Business category now!