FAQ is an important part of a business website. It helps businesses answer any particular questions. Besides, how you position your answers is key. If you have an online store on Shopify, you should add FAQ on your list because it brings to you the good result.
You need to try to frame the answer in a positive way even if the question is about a potential shortcoming in your product or business.
Make sure that you’re not losing your audience by giving them more than they need while you should demonstrate authority through the depth of your answers.
One more thing you should remember is to write the questions from customer’s perspective (“How do I…”) and answer from business’s perspective (“We provide…” or “You should…”).
Firstly, you should focus on the clear communication first. Then, pay your attention to the goal you’re trying to achieve with each question.
You need to identify the goal clearly: Are you educating your followers about a part of your business model or addressing a concern about purchasing your products? Are you trying to troubleshoot a common problem with your product or focusing on delivering that in your answer and move on?
You can also use the images if they can explain your answers better than words.
You can even delight your customers by sprinkling in a little personality with a couple of “fun” questions and answers if it builds your brand.
You can put the call to action that links to other pages to push visitors back into your funnel.
You can consider incorporating a link to the relevant page or piece of content in FAQs that move them forward on their journey as a customer. This affects someone interested in a specific question.
In addition to this, don’t forget to improve your customer services with the help of many useful apps on… such as best email app for business, sales pop master app, currency converter app, and facebook messenger online.