Maintaining customers’ loyalty is not an easy process. Especially in the context of technology development, customers can quickly buy new products from other brands. At this time, store owners on Shopify must enhance the core value of the product and ensure the quality of purchase in the best way. Specifically, we will give you some tips to answer the question of how to retain customers successfully to increase sales.
1. Communicate with customers
Communication is a very necessary element in retaining customers. Let’s analyze the tone of customer and style of the brand – the factors that will affect the buyer. The lack of interaction between buyers and sellers can make buyers feel vague and have no concept of the product.
If your store has experienced difficulties, don’t hide it. By somehow, tell the story to the customers and how your store has overcome the problem. This will greatly increase the customer’s trust in your brand. They can understand more about your brand, they want to connect with you and ultimately decide to accompany with you.
With the development of information technology today, the more you provide a lot of contact methods for customers, the more convenient they feel. So, you can take the initiative to ask them the best way to send a message to them: email, Facebook, Instagram, Twitter,…
On Shopify, you can send a letter or chat with customers by two free applications are Email with Love download and Facebook Live Chat Help. Many store owners have downloaded these apps to communicate much more with their customers.
2. Create an attractive brand
A brand that leverages its strengths to attract customers is a successful brand. The strength of the company is its core value. It may be about product quality, customer service or after-sales service (warranty, shipping,…)
Customers always want to connect with the brand which they’re very fancy. Let’s start to listen to your customers. You can research behavior data to explore the buyer about favorites, attitudes, and point of view when purchasing the product. To do this, you can conduct surveys that interview existing customers or communicate with them via the Facebook Chat Bot application above or you can also try Shopify App Free Shipping Bar for your web on Shopify platform.
In short, to retain customers, you must give them a reason to stay. Brand appeal is the principle of survival.
Gamification is becoming a new trend recently. It is the application of the components of the Game into other areas outside the Game technology. More specifically, it is the application of game design theories to marketing to encourage consumers to buy products. You can play simple microsite interactive games for your brand’s to specialize in marketing campaigns or log into developing apps on Facebook platform.
Gamification is considered to be the bridge that facilitates the interaction between the brand and the customers more effectively. However, don’t pay too much attention to details. At the end of the day, gamification must be a fun experience for loyal customers, enabling customers to interact with your offers in more exciting ways.
All the above are some of our suggestions for online store owners in retaining customers. Hope it will work to you.
To explore more information about us, please access https://blog.autoketing.com/.