I want to warm your mind up in a few seconds before going deeper the topic. What is your next strategy if you want to boost sales for this month? How to polish your brand image? Should your store appear in the Shopify only and buyers will contact you? Think of those again!
Several E-Commerce store retailers probably run their promotion programs and provide discounts. They are not wrong but the time is likely not right! They even cannot identify that those strategies hurt their brand image in a long period of time.
How to solve this problem?
Clear this point: What is brand identity?
To ensure that we are on a page, let’s take a couple of seconds to realize what brand identity is. Brand recognition is the term which you possibly produce from a product or a service with an identifiable name.
There is a crucial point to be made here: Bran identity has nothing to undertake with the real value when customers do not like your product or your service.
Generally speaking, they do not mind your brand or anything about your business! If your product cannot generate a big punch (but no one knows about it in the social networks like chat box in Facebook or an app like Converter Box in Currencies), your brand identity will give nothing.
You can read some useful tips to make your brand identity more powerful with this article: Creating A Powerful Brand Identity With Five Tips
How to improve your brand equity?
Follow these four steps and you will find out the tunnel at the endpoint.
#1: Build brand awareness first. This is the initial point that clients and prospects hear about your brand. For your business, this is the first impression to perform in the stage.
#2: Do your brand recognition. Patrons need to identify your brand initially. If not, how they can scan in a few minutes among other brands on the market? Furthermore, customers want to know your value to bring to them compared to rivals.
#3: Think of brand preference. Clients are now well acquainted with your brand and can be a repeat consumer. They are your targeted audiences to tell their friends and families about how well or bad your business is. They could become the main part of the brand!
#4: Make a plan for brand loyalty in the long run. Today, customers will take into account the brand to be necessary and are prepared to seek it out. They probably develop something else like their emotional attachment which it stays in their mind.
When enhancing your brand identity, you can reduce the product’s price. However, do not just do it at any time without thinking! This is because it will make your business to go bankrupt.
There are tons of great articles about enhancing a brand on this page: https://blog.autoketing.com/.