Business on Shopify is not just about selling but also of giving value to customers. Even when customers made a purchase, continue interaction and customer care will determine the percentage of customers returning to continue buying and becoming loyal customers.
Therefore, online customer care is the most important when you integrate customer interaction and management across multiple channels.
You need to focus on 4 tips in building your strategy, nurturing your customers, getting them back to make purchases and turn them into loyal customers.
Welcome customers as a friendly “host”
The first message is the beginning of the interaction between you and the customer. So please welcome them with a warm and friendly attitude.
With any interactive channel such as website, social network, email,… you should send your greetings to your customers from your heart, it will help you prompt your customers to connect with your brand.
Even if you have too many customers accessing interactive channels at the same time, automate the greetings, but do not dry up the content.
Use the app Facebook live chat to interact with customers, and you can automatically send them whatever greetings you want.
Learn how to bring “happy” to your customers
Whether the customer is really satisfied with the product or service of the business is extremely important. So, ask your customers in a clever way about their feelings.
Having a survey or customer stories to experience your product will be a great idea. It can show you: How is the relationship between customers and you changing over time? How are customer values changing? How can you make use of that data to get new customers satisfied quickly?
Or you can download the sales pop master app to study the needs and wants of consumers to develop marketing campaigns.
Restrain “smug” about the business and the product
You love your products, understand all their features and benefits, and you want to convey all your love and understanding to your potential and new customers.
But customers often prefer to explore by themselves and do not like you talking too much about your product.
Instead, you can show the feedback of previous customers, or update and advise customers on products that match the customer value.
Select the appropriate “frequency” message transmission
Meaningful messages will become negative for your business if they are transmitted too often or incorrectly.
When you send email marketing to your customers, you should choose to send them every 2 weeks, and then rely on data on open rates or content to adjust the frequency of sending mail.
Make sure you avoid transmitting too many messages or duplicate messages at the same time. Even if your messages are not in the spam list, the customer will still see them as “annoying” emails.
Check out another amazing tips on https://blog.autoketing.com/.