There is a generation of marketers born in the boom era of social media who are claiming that email marketing is just a classic, ineffective tool that will be killed by social networking. However, the latest statistics for email marketing in 2016 have shown their mistakes when overlooking this marketing channel. In particular, we need to keep in mind that only about 2% of Facebook fans see your news feed. While 90% is the percentage of email sent to the recipient’s inbox. The number of recipients who will open the mail about B2B and eCommerce reached over 22%. So, build your email marketing strategy effectively. You can also use the Shopify platform to optimize your online stores.
A valid email marketing campaign helps you to increase sales dramatically
When does your email marketing become spam?
It’s not hard to find a free e-mail tool, but whether or not the customer reads and responds to it is an entirely different story. The weakness of most email marketing software today is the development of software features as well as the quality control of outgoing emails. Installing software on a computer also results in loss of data, lack of information security. Besides, it’s limited in feature development, maintenance, user support, flexibility due to being installed on only one device.
Some features and tools such as email scanning on the group and forum can be a double-edged sword. Because the list is not properly collected, it is likely to become SPAM TRAP resulting in a very high rate of email failure. Meanwhile, the software developed by foreign countries is not only high cost but also limited to the problem of user support.
That is why a not-small number of marketers today is confused between email marketing and spam email. You can also just use the tool to spam email which brings more frustrating for customers. Most fail marketers do not know how to do real email marketing, increase the conversion rate of customers, increase sales…
The secret to having a successful email marketing campaign
Only send emails to those in need
Don’t buy customer data. You should only send marketing information to addresses that you collect. You know they are interested in business products. If you do not have human resources specialized in this area, can still cooperate with reputable suppliers.
Customer segmentation can increase mail open rate by 14.64% and increase the click-through rate to 59.99%. You can group them by below criteria:
- Demographics: age, sex, company location or income level…
- Interaction: open rate, clickthrough rate
- Geographical area
- Consumer spending
- User behavior on the website
- Time from last purchase
- Personal preferences
Focus on personalization
Calling the customer’s name instead of a general greeting; providing customers with information/discount codes on products they have viewed or care about instead of bulk discount information will help your email marketing won’t be put in the trash. You can easily accomplish this by synchronizing data from different channels into your email marketing platform.
You can consult how to establish automatic discount campaigns to boost sales through the Discount master app.
Click https://blog.autoketing.com/ for more helpful information.