If you want to build a successful business on Shopify, you must focus on building relationships with three main groups: customers, influencers and competitors.
In addition, building relationships with customers, as well as attracting the attention of customers to businesses is very important. However, not many businesses can be confident in attracting the attention of customers on the multi-channel.
Here are the basic but very effective steps for every business to practice and succeed in capturing the attention of customers on the multi-channel marketing campaign!
Identify interactive channels
Whether on a multi-channel basis, identifying the major channels of interaction with customers will help the marketing of the business effectively and achieve the goal.
There are two types of communication channels that need attention: mass media and unique communication.
While general communication channels are the means of communicating messages without personal contact or feedback. The channels of communication are the type of channel that the company and its customers deliver two-way communication with each other, can communicate face to face over the phone, email, messenger,…
Businesses are encouraged to prioritize the development of unique communication channels. Because this provides opportunities for personal communication feedback, and the company can provide timely solutions to respond to the customer response on the multi-channel.
Group customer targeting across multiple channels
Any business or service provider that wants to capture the attention of customers on a multi-channel needs to understand the tastes of the customers who they want to market.
You can use sales pop master free app to find out what your customer needs to make your marketing plan.
Customer portraiture will be more and more clear by specifying the number of specific, directional questions such as: Who is your target customers? Habit (hobby) of the customer? How do they like to buy?
Grouping the target customer will help businesses operate on the right multi-channel and more targeted.
Identify the message throughout for each item
The deployment of multi-channel marketing addresses the challenge of building and developing a message for the business.
The goal of the business is to promote the business, sales, so the message should be guaranteed throughout and consistent across the channel.
When the message is attractive and thorough, it will attract more customers to your business.
Automate the transmission of messages to attract attention
Now is the time to bring your message to the target customers on multi-channel through activities such as running ads, email marketing, or automatically send messages to customers via Facebook by using Facebook chat box– a free download app from Autoketing.
Whenever a customer visits any of your interactive channels, they will be automatically attracted to their auto-responders or marketing emails about their concerns. Is it an efficient automation but also a shorter time?
Read more another tips on https://blog.autoketing.com/.