The holiday season is the most wonderful time of the year and it is the busiest time for many retailers. If you own an online on Shopify, you need to take the advantage of the holiday to boost your sales. Here are many big trends you can capitalize on:
1. Website optimization
It’s crucial to provide a seamless, fast web experience for your consumers no matter what kind of business you run. Your customers will abandon your site if your website is slow.
You need to address any lags or missing features on your website and identify potential sales trends for the season because the small e-commerce companies can’t afford to lose this kind of business during such a busy season.
Besides, it is also important to make sure your website is mobile optimized for holiday shoppers. According to the report of marketing solutions provider SteelHouse, the retail sales on smartphones have nearly doubled year over year. Thus, to make sure everything is running smoothly, business should give your site a check-up.
2. Marketing segmentation
Remember that not all customers are created equal when planning how to market your holiday promotions. Besides, don’t waste your profit margins sending discounts to buyers who look for deals and then move on.
Segmenting your customers carefully by lifetime value is also a good strategy. Any investment you make into your high-lifetime-value customers will bring you higher returns. It can be an extra thank-you offer for the holidays or a special loyalty campaign.
It is said that business should target each shopper segment with content that’s relevant to them.
For digital, enterprises can focus a lot on holiday procrastinators. Besides, focusing on how we can drive in-store traffic, gift cards and shipping schedules is also necessary.