For many online stores, the Christmas shopping season can account for a significant portion of total annual sales. Therefore, it is essential to have the right e-commerce marketing and Shopify marketing apps right away. What follows is a checklist of some reminders for your online business to succeed this holiday season.
Your e-commerce holiday marketing will be an important factor in boosting your Christmas sales. But it can not miraculously create demand that does not exist. And promoting the product may not be enough to succeed. Before you decide how much to spend on marketing, and where to invest, see your market and inventory. Here are the first three things in the e-commerce marketing checklist that you should refer to.
Understand the chance
How much of your e-commerce revenue can you earn during the holiday season? How much will you earn if you sell all the popular products? Set realistic sales goals so that you know how much you can afford to invest in holiday marketing.
Select target products
Identify the products that will be featured on your website and in your ad. Will you promote individual items or product categories? Once determined, the best way to do it is discount products. That is one of the standard choices to boost eCommerce conversions.
Set holiday marketing goals
It is useless to create goals if you are not interested in actually achieving them. Moreover, while you need to challenge yourself, your goal must be justified. Plan your goals that your team will feel proud to achieve, that is within your capabilities, and that makes sense for your business. Based on your company’s total opportunities and the specific products you will promote, set achievable and measurable goals for your holiday marketing. A perfect marketing strategy will help you duplicate Shopify sales.
The set of things in the checklist that we recommend focused on having your online store available to visitors and ensuring that those visitors can find your site.
Conduct a website audit
Use a site inspection tool such as PowerMapper to identify broken links, 404 errors, and web accessibility issues. Check out your store for search engine optimization and content. Check website performance with Lighthouse or a similar tool and try to reduce load time.
Look for content marketing opportunities
The last months of the year can be an excellent time to develop useful content, information or entertainment. Think about gift guides or holiday recipes, as an example. Anything you create can also be used to attract shoppers.
Tune up your landing page
Your e-commerce store will likely use SEO and pay per click marketing to attract shoppers during the Christmas season. Before all that traffic, make sure that you have prepared your landing pages.
Target is set. Your online store is ready. So the next things in your holiday e-commerce marketing checklist focus on the specifics of planning and implementing your campaigns.
Choose marketing tactics
Your goal should be to inform you of your marketing tactics. Do you use email marketing to push eCommerce sales? Do you buy ads on the search network to attract new customers? Will you mail directly? Consider using the results from last Christmas to help make these choices.
Develop your creative
The day your digital display ads start running is not the time to design it. Similarly, if your business is using ads on YouTube, make good commercial videos ahead of time. Write in advance all your email copies and text ads.
Monitor the execution
Make sure everything is running as expected. Monitor each of your holiday marketing tactics. Would you need to modify the free shipping offer as expected? Check what you expect. Remember, all things take place must be meticulously and sure not only in the preparation phase but also the conducting phase. Never be subjective!
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