Shopify has become a more popular platform with eCommerce merchants, with over a million active users. Compared to 2017, 2019 saw a double soar in Shopify’s usage and it is predicted that the number of users continues to grow in 2020.
If you desire to take advantage of Shopify SEO’s strength to get lots of customers paying to your store, you are on the right track, here we are showing you top tricks to optimize your store, with many years working as a cooperator with Shopify.
Besides Shopify supporting apps, the following SEO guide will list out some of the typical changes we create on the Shopify stores to boost your site conversions.
Step 1# Optimize your content
Create impressive and unique titles and also meta descriptions
The title and description are always extremely important factors for your website to be able to achieve high rankings on search engines.
Title and description tags should contain keywords related to the content of the page. This will help search engines better understand what your page is doing, selling, etc.
In particular, the title must be written according to the best SEO standards. The title should only contain 60 characters and the description will be about 160 characters.
Although this process is not easy, you need to do it correctly if you want to achieve high rankings on search engines without using Google Adwords service or other SEO keywords app.
Optimize product images and shops
Image optimization is essential to improve Shopify’s presence on Google. Standard SEO images must include Alt tags and related keywords.
The note when creating Alt tags for web images:
The Alt tag should be short, concise, but describe the image clearly.
Do not stuff keywords in tags.
If the image is a bit small, don’t add the Alt tag.
Step 2# Link all your Products pages from the Homepage
The homepage is the main one, which is also the strongest page of the website, so it needs more investment.
Make sure all important pages and products are clearly visible at the top of the home page through text navigation.
Create clear text navigation links on the homepage so visitors can directly access your products without having to exit the page and search outside.
Step 3# How to choose a domain URL for Shopify
Domain names are equally important factors to help attract potential customers. Choosing a domain name also plays a high role in optimizing your Shopify site from the beginning.
This is the perfect opportunity for you to create a domain name containing keywords that will help impress the search engines. Your website may appear in a high position that makes viewers see and increase the visit rate.
Create short domain names: The more words you have, the harder it is to remember
Personalize the URL: Your brand name should appear in the URL.
Do not use symbols: symbols, letters, numbers, … should be removed. Because when you read it, it feels unprofessional and your brand is also difficult to create trust for customers.
Step 4# Improve users experience
Speed up your website
An easy-to-navigate website and fast page load speed always make visitors want to stay longer. This means they will spend more time reading the news, learning products on your website.
Want to speed up page loading Shopify faster, please note:
Choose a topic that is friendly, easy to understand and compatible with mobile devices
Optimize image usage (shared above)
Delete any applications you are not using
Avoid using sliders
Provide applications that support sale increases
Such applications will make it convenient for merchants to optimize not only their content but their websites also improve a lot. Here we recommend you one of the most popular app by Autoketing, which is Discount Master, improving user experience by providing them some discount campaign.
Above are 4 tips on how to make a Shopify store rank higher, what do you think about it, we all appreciate your comments here.
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