Before exchanges and transactions over the internet became standard, brands were able to nurture both physical and sometimes emotional connections and interact with their customers. This leads to extreme brand loyalty, repeat purchases, and other irrelevant values for the company. Although some brands market and attract their customers online very well, not every company is so lucky. So how do we stand out from our competitors when trying to attract customers? There are a few ways that small businesses can drive better sales by building stronger online customer relationships. But first of all, you must have an online store. If your business size is small and not strong enough, or you want to quickly create a website, the Shopify app will be a great choice.
Survey your customers and get their opinions
Giving your customers exactly what they want is probably the best way to sell. That is pretty much the ideal situation for any business. But, how exactly do you find out the needs of your customers? The answer is straightforward. Send them a survey.
Before the online marketers’ venture, market research is conducted by the old questions. The whole question “Do you agree with this?” – I always choose “Very Disagree” as the way I always choose “B” on multiple choice tests. Regardless of the standard error specifications that bring the most ordinary people, we can get excellent insight from our customers by examining them.
Surveys and customer feedback can be made via email, on the web, through social media channels or Google form. It also helps us boost eCommerce conversions. Don’t forget to optimize your website with customer support tools. The discount app on shopify will be one of the great options to do that.
Communication via email
Building an email list is probably one of the most important ways for a company can stay in touch with their customers. If every email you send is for sale then you are doing wrong. An email will be able to provide valuable content for consumers to share. When you provide content that addresses their needs and provides solutions to your customer’s problems, you will build relationships and foster the digital relationships your company needs to succeed. That’s an excellent email app on shopify.
Video chat for customer support
Real-time video chat is a hot topic with companies looking to build better connections with their online users. Amazon has introduced their “Mayday Button”. This new feature on Kindle Fire allows users to receive video connections with their customer support representatives.
Never have an online consumer been able to communicate with a company in a creative and scale manner. Today, Amazon boasts that users can video chat live with their customer support representatives in less than ten seconds.
Reward your best customers
It is human nature to be fond of admitting your most loyal customers is a great way to further strengthen your relationship. Do it in front of others and it works in an expedited way. We all know the 80/20 rule, where 20% of your customers make up 80% of your sales.
There are many ways to reward your customers through social media. You can use games, run contests, and award free prizes, or just say thanks.
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