Have you ever got four-letter words from customers? No, not expletives. Rather, when you ask your customers about their experience with your business, these four-letter words are short, nondescript answers like “fine,” “good” and “okay”.
These words seem to be not good for your online store on Shopify. The business speaker, consultant and training expert with more than 30 years of service industry experience named Jim Knight said that when it comes to evaluating customer service, those types of customer responses are red flags.
We live in a world of acceptable mediocrity. People are just going through the motions of customer service in every industry.
The users will be impressive by the unforgettable, memorable service with the trumping product, price, convenience, etc it doesn’t matter what people are selling.
To get success in customer service, a brand must be customer-obsessed. Besides, businesses should genuinely want to listen to their customers and then provide them with the best service. However, it’s even more important for businesses to differentiate themselves from the competition.
Every customer craves differentiation. For example, if everyone is vanilla, be the chocolate.
Knight offers 3 tips to improve the customer services:
Go beyond average
The average is no longer good enough because the baseline for service has been raised and it’s forgettable.
After customers interact with your business, you can ask them the specific questions about their experience, and listen for words like “fine” and “okay” that screams mediocrity. After that, don’t forget to ask them what you can do to make their next experience better. Their answers will be serviceable for your brand.
Keep up with your competition
To understand what their competitors are doing, brands should keep their fingers on the pulse of the industry. Then, that knowledge can help enterprises do something more unique for their brand.
To figure out how you can be a step ahead, remember to always network and look for opportunities.
Hire the right people
It is vital to great customer service to build the right team from the start.
Try to look for the candidates who are the absolute best people for the job. Besides, they also genuinely care about providing great service.