Customers want to read about what you do and know your story, but the thing they want to know most is what you can do for them. Thus, if you have an online store on Shopify or your own web, you need to structure your site and write content with your audience’s best interests in mind.
Firstly, you need to define your clients and the goals they try to accomplish on your website. After that, it’s important to make sure you help them accomplish those goals.
You should not describe your business the way you think you want to hear it. On the contrary, think about how a potential customer or client researches the types of products and services you offer.
Think about the problems your customers would be looking to solve and the kinds of questions they will ask. After that, your mission is to build your site and messaging around that same perspective.
For example, if you have a coffee shop downtown in a commercial district of a big city, your customers are the young, very busy professionals who need that caffeine jolt early in the morning before they hit the office. Sometimes, they want to step out of the office during the afternoon for another pick-me-up and a breath of fresh air. Thus, they wonder where your shop is located, you have non-coffee drinks or snacks, and how late you open.
If you know your customer’s questions, you can add a map to your website with your address and easy directions. Besides, it’s also necessary to public your open and close time.
To give the good experience to your customers on your website, you should provide more information to them.