Facebook Marketing: Ultimate Facebook Messenger for Retailers
May 29, 2021
25884 minute read
Facebook Messenger is the number 1 marketing channel in the world because of its large number of users through Facebook Marketing! And if you quickly seize this opportunity, it will be easier for you to gain a competitive advantage over your competitors.
Facebook Messenger makes it easier for online businesses to provide direct one-on-one customer service immediately while holding the interaction record. More than 20 billion messages are exchanged with people on Messenger. It turns out to be one of the most popular messaging apps that communicate with customers worldwide. Have you considered making use of it for your Facebook marketing? This article is designed to help you with your research, the ultimate Facebook Messenger tactics that Autoketing has found out.
We’ll cover how to use Facebook Messenger for all your business needs in this guide. Furthermore, we have tips and best practices for the next marketing plan for ultimate Facebook Messenger.
Why use Facebook Messenger Marketing for eCommerce Business?
Each month 800 million users are using Facebook Messenger. Anybody can get the instant messaging service, whether they have a Facebook profile or not.
Best quality of customer service
We’ve already seen how messaging can fix issues in just a minute or two.
Start emailing or calling in and they are waiting a couple of hours before they get a response. But put something negative on Facebook and almost half of your clients expect an answer in an hour.
More friendly than SMS
So obviously email marketing is losing its position, what about SMS marketing?
The content of SMS is very simple, just plain text, it will be very limited when you want to send pictures or videos. But the cost is quite high.
Privacy of dominant topics
Facebook Messenger is a good forum for better held private conversations.
Perhaps a customer has a question they’re afraid of asking in public. Stayfree Africa, for example, uses Facebook Messenger as a secure place for clients to chat about their times. Or, maybe a customer has had a bad experience that you would like to handle privately. This leads to easily personalized conversations.
Other media advertising channels such as TV, radio, … are one-way communication. That is, the businesses that are interacting with you, there is nothing they can do to personalize the messages in those media.
But with messenger marketing is completely different, the messages sent are easily personalized according to the name of each customer, in addition, customers easily interact and respond to your business quickly.
A rise in customer’s intention to purchase
Your business message choice wins consumer confidence. And trust makes shopping easier for customers. 65 percent of people in a Facebook survey said they’re more likely to shop with a business they can meet via chat.
Sometimes, people are not making a purchase but one issue. By using Facebook Messenger to ease the sharing of questions and answers, your brand will help clients make shopping decisions.
Use of Facebook Messenger Marketing for businesses in summary
- Appointment bookings
- Accept payments, increase your customer base
- Deliver content
- Conversion tracking
- Lead generation
- Take feedbacks/ ratings/ reviews without bothering users
- Automate your business activities
Tactics to get a kick in ultimate Facebook Messenger for your marketing
Facebook Messenger Marketing tips and best practices
Here are some tips and best practices to gain the most from this relatively marketing trend:
- Build and update the chatbot based on customer feedback;
- Send notifications to the existing list of customers too, focusing on engagement;
- Describe the bot to customers and prospects in the brand’s marketing material;
- Promote the chatbot in specific places, which the target prospects are likely to visit;
- Personalize the bot for more relevant and timely interactions;
- Keep it simple by limiting the number of options available.
Create a Facebook Messenger plan
There are several ways to allow enterprise use of Facebook Messenger. That doesn’t mean you need to use them all. Take stock of your resources before we get started. Keep these skills in mind when designing your strategy.
Here are some things you’re going to want to consider:
Can anybody answer messages? Will it optimize the responses? Or both? Or both?
What answer times are you going to strive for?
Where does Facebook Messenger work in your marketing strategy for social media?
How do you want to use Messenger across the customer journey?
Do you have a budget for paid marketing campaigns on Facebook Messenger?
Responding to these questions should make assigning tasks simpler and handling Facebook Messenger’s move forward.
Facebook Messenger Marketing using Chatbot
Chatbot helps you manage the relationship with customers more effectively, also it makes your website more professional. So why not?
Chatbot becomes a new trending marketing method for the past few years. Chatbots play a significant role in engaging customers and improving their experiences. People prefer to get faster responses rather than slow email replies. Computerized software helps you to respond to customer queries. Chatbots let you provide real-time support to the customers.
Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall their entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that merchants can focus on more important work.
Facebook Messenger chat widget on the website
Put Facebook Messenger on your site right away!
If your bot is only on Facebook, you’re missing out.
That Facebook Messenger icon is familiar to users, and that’s a really good thing.
So, optimize it!
Live chat on a website can increase conversions up to 45%
And if that’s not enough of a perk…you also get these benefits:
- 24/7 instant responses
- Far cheaper than live staff
- Mobile-friendly interface
Not to mention, you’ll still be nurturing those contacts to turn them into leads.
With Facebook Chat Box, you can add your widget to your store. It’s a super-easy and super-fast way to get results.
And it lets visitors to your site find the answers to their questions immediately.
All possible from that handy little icon in the corner.
Retain customers during season events
Businesses may use Facebook Messenger to send vital details and updates about the activities people are signing up to. Similar to the example above, they found that the response rate was substantially higher on Facebook Messenger than on email.
Customize as much as possible
A little personalization will go a long way in showing clients that you respect them. Small things can make a huge difference, like using someone’s name.
In a survey conducted on Facebook across eight global markets, 91 percent of customers say they are more likely to shop with brands that know, recall, and exchange important details and offers.
When a Shopify brand contains basic details such as its location and local time. This can come in handy when someone asks for details about opening hours or venues. Using the information that you have at hand to have the best possible responses.
Save specific information, after a conversation. These can include clothing sizes, preferences to order, or other information that may be helpful for potential chats to have on hand. Check the context statement, observations, and previous interaction next time someone reaches out. It can take some time, but it can make all the difference if you have it.
If you take the automatic response approach, make sure that you add customization where possible.
This article gives you creative ways to integrate Facebook Messenger into your marketing. Remember, you only have one chance to engage with a potential client so your first conversation should inspire them to keep coming back for more.
What do you think? Have you used Facebook Messenger for your marketing? What tips or inspiration do you have to share? Contribute your ideas in the comments below.
For more tips on improving your store, check out our other articles here on Autoketing.
In case you’re looking for trustable applications to your Shopify Store, check for the reference resource Shopify App Store
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