Facebook Marketing Essentials: Ultimate Facebook Messenger for Retailers

Messenger makes it easy for online businesses to provide direct one-on-one customer service immediately while holding the interaction record. More than 20 billion messages are exchanged with people on Messenger. It turns out to be one of the most popular brands of messaging apps that communicate with customers around the world. Have you considered making use of it for your Facebook marketing? This article is designed to help you with your research, the ultimate Facebook Messenger tactics that Autoketing has found out.

We’ll cover how to use Facebook Messenger for all your business needs in this guide. Furthermore, we have tips and best practices for the next marketing plan for ultimate Facebook Messenger.

Why use Facebook for eCommerce Business? 

Each month there are 800 million users using the Facebook Messenger. Anybody can get the instant messaging service, whether they have a Facebook profile or not.

Best quality of customer service

We’ve already seen how messaging can fix issues in just a minute or two.

Start emailing or calling in and they are waiting a couple of hours before they get a response. But put something negative on Facebook and almost half of your clients expect an answer in an hour’s time.

Privacy of dominant topics 

Facebook Messenger is a good forum for better held private conversations.

Perhaps a customer has a question they’re afraid of asking in public. Stayfree Africa, for example, uses Facebook Messenger as a secure place for clients to chat about their times. Or, maybe a customer has had a bad experience that you would like to handle privately.

A rise in customer’s intention to purchase

Your business message choice wins consumer confidence. And trust makes shopping easier for customers. 65 percent of people in a Facebook survey said they’re more likely to shop with a business they can meet via chat. 

Some times, people are not making a purchase but one issue. By using Facebook Messenger to ease the sharing of questions and answers, your brand will help clients make shopping decisions. And take them down the funnel further. This is a win.

Tactics to get a kick in ultimate Facebook Messenger for your marketing

Create a Messenger plan 

There are several ways to allow enterprise use of Facebook Messenger. That doesn’t mean you need to use them all. Take stock of your resources before we get started. Keep these skills in mind when designing your strategy.

Here are some things you’re going to want to consider:

Can anybody answer messages? Will it optimize the responses? Or both? Or both?

What answer times are you going to strive for?

Where does Facebook Messenger work in your marketing strategy for social media?

How do you want to use Messenger across the customer journey?

Do you have a budget for paid marketing campaigns on Facebook Messenger?

Responding to these questions should make assigning tasks simpler and handling Facebook Messenger’s move forward.

Retain customers during season events

Businesses may use Facebook Messenger to send vital details and updates about the activities people are signing up to. Similar to the example above, they found that the response rate was substantially higher on Facebook Messenger than on email.

With a tool like Facebook Chat Box ‑ Live Chat, businesses can easily build subscription lists and submit messages, take care of your customers more easily.

Customize as much as possible

A little personalization will go a long way in showing clients that you respect them. Small things can make a huge difference, like using someone’s name. 

In a survey conducted on Facebook across eight global markets, 91 percent of customers say they are more likely to shop with brands that know, recall, and exchange important details and offers.

When a Shopify brand contains basic details such as its location and local time. This can come in handy when someone asks for details about opening hours or venue. Using the information that you have at hand to have the best possible responses.

Save specific information, after a conversation. These can include clothing sizes, preferences to order, or other information that may be helpful for potential chats to have on hand. Check the Context Statement, observations and previous interaction next time someone reaches out. It can take some time, but it can make all the difference if you have it.

If you take the automatic response approach, make sure that you add customization where possible.

Now that you’re familiar with ultimate Facebook Messenger marketing best practices, check out top 5 Facebook Messenger Chatbot Apps for Shopify.

If you are interested in this article, find more at: Autoketing.

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