Advertising managers for Facebook, Instagram, and LinkedIn allow you to get incredible details with their targeting. But how can you know if you target the right audience? We have aggregated questions that can help you narrow down the optimal audience to target with ads on Facebook. Thanks to it, your Shopify e-commerce website also has many fans watching.
Where is your audience located?
First things first, where are your customers located? It is possible to target people right in the vicinity near your business is extremely powerful. After all, if you have a brick-and-mortar store or provide a direct service, it’s really only nearby people who can take advantage of your services. If you have an e-commerce business, local targeting can still be effective. But instead of targeting the audience where you live, think about places where people might buy your product. Look at past sales records. Do your sales come from the same city? Where are most people following you on Facebook directly?
Not sure where to find this information? Visit Details about your Facebook page and select People. You will also find age and gender information.
Find more guide in the article part 2.
How old are they?
The next step is to think about their age. You probably already know the average age of your customer or potential customer. But, if you are not sure, using Facebook Insights. It may also be helpful. The Facebook Ads Manager lets you really be specific by age or go wider. Selling a product that targets a very specific age group, think that T-shirts have content like Bro! I am 25!!! Then you can target only 25 years old. Selling a product with a wider age? Do a little research. For example, the average age to participate in US states is at the end of the 20s. If you sell engagement rings, you may want to narrow your target age to 26-29 years old to ensure that you will achieve the most suitable audience. You can do it in parallel with discount products.
For some businesses, age may not be too important. People of all ages may like to cook. For these types of businesses, you can leave the age frame wider and focus on other targeted methods.
Are they male or female?
Are your customers mostly male? Mostly female? Or both? You can target the people identified as one of these genders through Ads Manager. This may seem like an obvious question, but your goal may actually be contrary to what you think, depending on your campaign’s goals. So be sure to think about who the buyer will be. Is it the person who is using your product or is it the person who buys your product as a gift? Whichever type you choose, make sure your ad includes the right message for the audience you’re targeting. Also, money converter app Shopify and best upsell app shopify are two great apps for your website to serve customers.
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