There is no need to discuss how advertising on Facebook will help your Shopify sales. Now, if you’ve decided which ad format will work best with your Facebook ad campaign, it’s time to hunt down the appropriate images. What makes a good image on Facebook? This question can be challenging to answer, especially if your brain is leaning towards logic more and less toward visual creativity. Fortunately, these 6 ad image best practices will ensure you are on the right track when it comes to creating ads:
Including people, prioritize happy ones
People are attracted to others. This is the original human nature! However, all of us often encounter pitifully boring ads that have nothing but text, images of office supplies or graphics that are not attractive or recognizable. Including images of people in your Facebook ads is one of the easiest ways to create a real, humanistic connection with your audience. And it is more appropriate if these people are happy! Also, don’t forget to take advantage of the time customers visit your website to motivate them to buy products with sales discount on Shopify and the best shopify upsell app.
Use a contextually related image
Speaking of context, this is an extremely important thing when hunting for suitable ad images. For example, a nutrition site will promote their brand with the image of a cheese and potato chips? For sure, no. This is the same thing as using some random people or images of a dog to promote your new software feature. It is only contextually irrelevant and therefore your ad will be lost on the newsfeed. Use the money converter app to convert 164 currencies around the world with a few simple clicks. Let satisfy your customers with the best applications.
Add a pop of color
If your ad is all gray, white and tanned, it will be easy to ignore. However, if your ad contains all the colors of the rainbow then it may be an overload of feeling for your audience. A good balance of lighter white and gray, with a little more vivid color, is the perfect way to achieve a harmonious balance. Use a clean, light, sharp background and then combine a lighter color of red, orange, blue, pink, green or purple. Red will stand out in these side-by-side images instantly catchy on a crisp white background.
Simplicity is the key
It is not advisable when it comes to your Facebook ad image. there are too many things going on in the image itself. This will result in the main message being lost and not attracting viewers. Instead, make it simple for potential customers to focus on the main message of the post.
Channel your inner comedian
People often go to Facebook for entertainment. Whether they are enjoying some downtime after work or just killing time between meetings, Facebook users often don’t want to participate in a bland sale. Instead, their state of mind is for entertainment. What better way to entertain someone than make them laugh? Humor is a favorite way for advertisers to attract their audience. If you can do it, it’s interesting and really gets people to notice.
Make your ad copy direct and actionable
Even if your Facebook ad image is absolutely gorgeous and follows all of these best practices, it doesn’t matter if the copy around your image lacks direction. Although images often “speak louder” than words, words are just as important when it comes to advertising on Facebook. After all is your goal to make people do something? Whether it’s accessing your e-commerce site, make sure that your ad copy can be direct, with a specific call to action.
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