Email marketing is a top strategy for years because it is an effective, affordable marketing tactic. It helps many brands to propel to the top of their category and influences many consumers.
You must adapt to tech changes and implement new tactics to keep up with times. You are having an online store on Shopify and you want to take the advantages of email marketing to promote your brand, you should consider the following tips to ensure success for your campaigns.
Adhering to the CAN-SPAM Act is one of the most important steps an email marketer should take.
It requires marketing emails to be clear in both content and intentions. Besides, it needs to give recipients the ability to unsubscribe from the emailing service. If businesses break the rules, it could be as steep as $40,000 per offending email.
Keep your target audience in mind when crafting your emails. It should be several groups of consumers categorized according to preferences and interests. This process is known as segmentation.
Businesses should break lists up depending on where your contacts are in the buyer’s journey, and segment based on what you know about them.
Your subject line is the first thing customers will see. They’ll likely delete your email if it doesn’t pique their curiosity. Businesses should set personal with customers by being upfront about who you are and what you can do for them to create an attractive subject.
Customers really want to know how you are going to benefit them, so the subject line should pique readers’ curiosity.
To discover which performs best from two subject lines, you can experiment with two variants with A/B testing such as.
Call to action
The purpose of your email should be clear to your audience. Remind them that they have an item in their cart, alert them of a sale and promote the new products.
Besides, your email should be also clear and concise.