As an entrepreneur, you want your customers, staff, and competitors to see you as a serious professional. It means that you should develop a personal brand around your company on the Shopify platform.
It is easier for you to establish trust, connection, and an authentic relationship with clients following you on Instagram, Facebook, and LinkedIn. Because people want to know the real you, it’s okay to mix personal and professional on social media.
Here are many things you should do for your social media branding:
The social media users look for quality and consistency in the accounts they follow as with all forms of content consumption. Timothy Sykes advised finding a good rhythm to your posts. He tries to update each of his social media accounts each day.
Your followers may trust you less and not be as interested in what you have to say if you post a ton all at once and then disappear for weeks or months. Most people view social media as a hobby.
Your channels will become useful and popular to judge customers’ reactions to everything if you treat it like the business. As a result, and your business will be better.
Build strong relationships with the right people.
The mantra of great content marketers is “Quality over quantity”. Your social media connections need to be applied the same. Engaging and building relationships with industry influencers and other individuals are important. Therefore, you can add value to your personal and professional brands.
Pay attention to what your followers like.
It is a good idea to give your followers more of what they like while the number of, retweets, likes, and shares your posts get shouldn’t be the end-all, be-all of your social media strategy. Sykes said there’s no exact formula or method. Besides, you’ll learn over time what types of posts your followers like and engage with most.