Most branding experts said that an entrepreneur’s online presence should be a healthy mix of personal and professional. However, when you use the social media branding on Shopify, you need to avoid these following things:
For establishing and maintaining relevance among your target consumers, properly branding yourself on social media is especially important.
Leave up questionable content from your past.
When social media first became popular, Millennials and later Gen Xers were teens and young adults. It means that some of their more embarrassing social media posts could still exist online. Thus, make sure you’ve got a clean record if you want to be taken seriously as a professional.
“It’s time for you to remove the scandalous videos and photos from the university. Make sure the results are something that you can be proud of when Google yourself. Besides, you should be professional in your tweets, updates and in anything that is associated with your name.
Begg also advises you to research and understand the privacy settings for each of your social channels to ensure that you appear professional, especially to the right audiences. In addition, you should leverage them to fit your comfort level and lifestyle.
Be afraid to let your guard down.
Allowing your followers to “feel” you rather than just read what you share is the best way to build an emotional bond with them. You should be real on social media. Besides, it is also for you to get comfortable revealing who you are and what matters to you as a person.
Get stuck on “rules.”
You should not approach social media with a set of rules and assumptions of what your followers will like. On the other hand, try out all forms of content that are in line with your beliefs and goals. Moreover, don’t forget to refine your strategy over time based on what is most liked. These can promote your business.