The email marketing is becoming more and more popular based on its convenience and low-cost. It is one of the best marketing strategies you should consult to market your online store on Shopify.
The email nurture series are the good ideas for enterprises to try on
Here are the steps to set up this type of email
- Email 1: Educate subscribers
- Email 2: Help subscribers get to know your brand
- Email 3: Embrace storytelling
- Email 4: Engage based on site behavior
To gain your aim of lead nurturing, you can use the automated email campaigns. It means that you ultimately drive shoppers to purchase by guiding them through each stage of the sales cycle.
You can think about adding value outside of an offer instead of blasting people with promotions every week and focusing mostly on discounts.
Your customers need both your product and a lot more which you can help them with. That helps differentiate your brand from competitors.
Although you can put your products on the email, you should not focus on them. Put your content that’s helpful to your subscribers in priority.
Here are some specific ideas:
Email 1: Educate subscribers
You can teach your subscribers something relevant to your product or audience.
Email 2: Help subscribers get to know your brand
The first introduction to your brand is the welcome email. You can you can expand on your brand story with the email nurture series.
Email 3: Embrace storytelling
If you find a notable story from a customer, a staff member, or even your own life, you should use it as a topic for a nurture email because everyone loves a compelling story.
Stories are effective lead nurturing tools because they are interesting and relatable for shoppers.
Email 4: Engage based on site behavior
If you and your customer have chated on social media or via some other means and you can collect their emails from that, you can send a follow-up message related to that initial action. After that, use these data to improve the support and ultimately drive more sales.