In the first half of 2020, the pandemic of coronavirus continues to grow, orders soar, supply chain disturbances, shifts in consumer behavior, shop closures and more: As a result, this eCommerce trends will undoubtedly have an effect on your business, eCommerce is gearing up for some major changes.
During the second half of March 2020, growth rates during online retail orders have shown dramatic ups and downs relative to the same timeframe in the previous year. After the beginning of the coronavirus pandemic, internet transactions have risen annually by 52% and internet shoppers by 8.8%. Consumers are 30.6% more likely to make their purchases online in 2020 than they were in 2019.
So which sectors feel the greatest pressure to adapt to the increasingly changing demands of customers? Moreover, which retailers are winning in particular and which are losing as their consumers’ demand for digital shopping and offers increases?
In this article, we are going to find out the eCommerce trends during COVID-19 pandemic. Let’s dive into it!
Trends Driving Online Retail During COVID-19 In 2020 by Experts
A surge in online shopping.
Online shopping has many advantages: save time in different shops, study and price review in your home’s privacy, access items from far-off markets, and save time and money in general. People have a propensity to shop online particularly during this pandemic as the government orders all citizens to stay at home.
Fast shipping options have been able to lend online shopping almost the same instant gratification of retail shopping, even though there has historically been one downside of dropshipping: you can’t feel the product or see it on your body or in your home.
To retain customers, merchants can consider free shipping for all or specific orders. 90% of customers see free shipping as the top reason for them to buy online more often, and especially during this pandemic, take advantage of it.
AI Support Customers to Purchase Online
Another dimension of shopping that has traditionally been lacking in online shopping is the supportive in-store associate who can provide product reviews and customized advice based on the needs or demands of the shopper.
Now is the time when artificial intelligence and machine learning take the stage, several eCommerce stores have already started using it to make recommendations for smart goods. Not only would this possibly increase in 2020, but in terms of how AI will relate to retail and eCommerce it’s just the tip of the iceberg.
Enterprises need to fix the bigger problems
All are mindful of the adverse consequences of this pandemic implications for our near future, especially socioeconomic changes. Everyone is also aware that a lot of social problems are still around the world that we need to pay more attention to.
In linking the goods you sell to either those in need or by selecting a more sustainable alternative to help to raise the effect, merchants will all be moving one step closer to creating a positive change in our community. Changing the way we buy and the way you sell is up to our generation of companies.
Don’t forget to get in touch with your customers and spread the world about an optimistic future, by sending email to encourage them.
Mobile trade is going to get even bigger
Companies want websites that fit all computers, whether the user uses their smartphone or desktop to browse. This has been relevant for a number of years but, as network data becomes much cheaper and speeds become much higher, mobile use will skyrocket by 2020.
Providing mobile users with rich experience is often a juggling act, ensuring the page loads quickly but still presenting the content in an interesting way. The introduction of 5 g provides not only increased performance but also reduced data prices for customers.
Demand and supply chain disruptions
The COVID-19 outbreak triggers increases in demand for other goods, while also upsetting the supply chains with limits on transportation and closures of establishments.
Optimize the efficiency and reliability of your e-commerce site to cope with traffic peaks:
Massive, secure infrastructure: make sure that you have the right web store host to support your business.
Load balancing: Minimize the burden by distributing it around a number of machines.
Lazy loading: Delays loading of other components of the web page.
To deal with supply chain instability and ensure minimum effects on your customers and support staff, make sure that your web store allows you to do the following thing:
Display real-time stock rates and pricing
Let customers monitor their deliveries
Ensure that products out of stock are marked as such and let customers know when to expect them back on sale.
Here are top 5 eCommerce trends during COVID-19 in 2020, if you find this article interesting, find us more at Autoketing.