Earn Customers’ Trust By Showing Their Security Is Your Priority
August 14, 2018
0 minute read
The customer’s trust plays an important role in the success of a business. The trust of them makes them become the repeat customers. If you have an online store on Shopify, you need to earn customer trust before they’ll choose to buy from you.
Showing their security is your priority is one of the strategies to win customer trust and start growing your e-commerce business. Besides, you also need to ensure that your site itself looks trustworthy.
Cybersecurity is a huge issue with hackers. Thus, consumers are wary about giving anyone their credit card information. To combat this issue, businesses should use the security-boosting apps. This way not only customers by displaying security badges in your store but also adds another layer of protection.
A great example is the McAfee Secure Shopify plugin. It helps protect user information. It places a badge from a well-known security company on your site, which can help improve conversions. The TRUST app is also a good idea for this purpose.
Offering multiple payment options is another way to make consumers feel a little more comfortable about buying from you. Many buyers prefer the certain type of payments methods over others.
For instances, offering PayPal acts as a secure financial gateway. Customers prefer to use and they feel it adds another layer of protection. 69% of consumers say that PayPal was better at protecting their financial information although they trust their primary banks more overall and didn’t like to deposit funds into PayPal. Users will trust you more if you’re able to offer payment options.
Another example is BioLite Energy’s checkout highlights a variety of digital wallet payment options like ApplePay, PayPal, and Amazon Pay at the very front of their checkout. This likely decreases their abandoned cart rates.