E-commerce has exploded in the last five years and thousands of enterprises build the online stores. The global shoppers access your website and your web design is also making the contribution to increasing sales. When you have an online store in Shopify, an eye-catching an convenient website attract more shoppers.
However, of course, you provide an excellent product. Otherwise, it won’t matter how beautiful or intuitive your e-commerce site is if people don’t have a need for your product or service.
You should consider the features of your website and what purpose each design element and feature serves. The e-commerce sites should prioritize design elements and features that serve a distinct purpose.
Businesses can establish an e-commerce site in 2 ways: building one on your own using web software such as Shopify platform or hiring a web designer.
Here are many best practices and design trends to keep your website stand out in the e-commerce space in 2018.
Tell your story, but in the right way.
One of the keys to a great website is telling your brand’s story. It is important for you to tell your story in an effective way.
Don’t prioritize your own history as the main event of the site, your products are the main reason which attracts consumers. Thus, the primary pages should be simple and clean for the buyers to spend more time on your site looking for information.
Prioritize mobile-friendly design
Eighty percent of internet users own a smartphone and the mobile sales account for a high number percent of e-commerce sales. Thus, it is crucial to build a mobile-optimized or responsive site so that it looks as good on mobile as it does on a desktop.
Avoid stock photos
Photos are the key to make a purchase. It is the way to perform your brand’s style. Product images are so important to e-commerce success, so you should use the high-quality images.
Create great content
Remember to create and publish high-quality content that is geared toward the user. The content of the product should be given priority over the content of your business or business.