E-Commerce Marketing – Key To Success
August 4, 2018
0 minute read
All kinds of business need marketing to develop. Your products or services will be known to customers through marketing channels. If companies have effective marketing strategies, their business can attract more customers and boost revenue. E-commerce is skyrocketing and marketing is one of the important factors building the success of e-commerce companies.
Digital marketing and e-commerce marketing aren’t mutually exclusive. E-commerce websites are able to use digital channels to introduce products to shoppers and appeal them. E-commerce marketing makes use of digital media to promote their products and brands.
E-commerce Marketing has a target which is to drive awareness and attention toward an e-commerce business. E-commerce marketers take advantages of digital content, search engines, social media, and email campaigns to call for customers and facilitate the purchase.
The goal of e-commerce marketing also turns visitors into customers. Nonetheless, it’s not necessary that e-commerce marketers use the same marketing channels which traditional brand or content marketer adopt. Let’s find out some typical marketing channels!
Social Media Marketing
Marketers have opened pages on the most popular social networks to connect with their audience and post content that the audience has a fancy. You should choose social networks which are suitable for your needs. Establish a page and upload posts on networks your customers often visit.
E-commerce websites have to be well designed. They show off pictures of the product. It can be said that your success on social media depends on your use of imagery to drive attention and traffic to your product pages. Instagram is a platform where e-commerce businesses post sharp product photography and expand the product’s reach beyond its purchase page. Marketers use a Facebook Business Page to share products. You can see customers’ reviews and comments.
Content Marketing & Email Marketing
You should build a blog with high-quality articles. Making marketing videos is quite important. Blogs and video marketing can help your website enhance its ranking in search engines.
A product’s purchase page should be optimized for search terms that include the name of the product. If you run an online wedding dress store, writing blog posts about “how to plan a stunning wedding” can attract everyone involved in the wedding. Meanwhile, videos can show people how best to use your product, increasing customer satisfaction and building long-term relationships with website visitors.
Email marketing is one of the oldest forms of digital marketing. It still holds specific value in the world of e-commerce marketing. E-commerce marketers need to consider when and how they add visitors’ email address to their mailing list.
E-commerce businesses use several marketing tools at their disposal. You should use digital and inbound marketing in just the right way, you can create campaigns that are designed to help your online store to attract customers and grow better.
If you are a Shopify merchant, you can consider installing email with love and Shopify facebook chat box in Autoketing. Go to https://autoketing.com/ to read more articles about e-commerce and marketing online!