How Has E-Commerce Affected Fashion Industry
August 2, 2018
0 minute read
Online selling plays a part in the global trade. This century belongs to 4.0 technology and humans depend on technology and electronic devices more and more. People just sit in front of a computer or hold a smartphone to buy anything they want. The fashion industry is influenced by e-commerce. Big retailers must change to buy items in the era of online shopping.
Well-known clothing brands are quite slow in the race of online shopping. They seem not interested in selling products online. Chanels and Diors are reluctant to develop online selling mode.
Nonetheless, everything is changing. Chanel opened a beauty product e-shop and Fendi has launched an e-commerce platform. Small luxury companies are attending e-commerce. They should build a fluid shopping experience to get achievement in the e-commerce industry. Shopify is one of the biggest e-commerce platforms in the world. You can have a 14-day free trial to sell products online.
You need to pay attention to social networks and apps. Care about user-oriented content because customers read them before they place an order. It’s necessary to improve the quality of posts on Instagram, blogs, and content of platforms. Online store owners must not only provide the best products but also enhance other services such as customer support, shipping service, and method of payment. If you own a Shopify store, you are recommended to use email with love and facebook chat messenger to keep in contact with customers.
In the age of online shopping, shoppers can buy products through various channels. A brand can build a bunch of selling channels to approach more customers. For example, customers perhaps see pictures of clothes on Instagram and buy them if they have a fondness. Small fashion brands may develop their business through e-commerce mode. If small companies take advantages of shopping online, they can expand the companies and earn plenty of profit.