To make a viral video, you should add the call-to-action (CTA). In essence, if you want to keep audiences longer in your web pages, the CTAs play an integrated role in every marketing campaign. However, have you recognized that you add the CTA in the wrong way? In other words, there are some CTA’s mistakes you should avoid whether you sell products in the Shopify platform or anywhere.
Add many calls-to-action
The CTA is good for your promoting products or services, but it does not mean you can add as many as you like. Like women, if they have lots of beautiful clothes to try on, they will feel that they have nothing to wear.
This is a regular phenomenon in our mind. We are lazy to choose when we have many options or we do not know which one is the best. Therefore, if you want to engage the right customers, you will recognize your main goals before adding the CTA.
Hide the CTA
You always wish that you can show the CTA in the place that viewers find it out easily. Nonetheless, the CTA sometimes do not perform and audiences cannot identify it. It could be the piece of text and graphics in a small corner of the page. Or it could be a text link which sticks out of the page. How could your prospects recognize it?
Not appear in the mobile platform
You probably add the CTA in each post of your website; however, you miss out the mobile interface. The point is your clients always access your page through their mobile devices. Furthermore, they have to spend much more time following your page in their mobiles rather than the desktop.
Please bear in mind that some people are not patient enough to wait for something new or positive from your page. So, kick off this mistake and solve the issue immediately. Always remember checking the mobile platform before launching. For instance, you can add the CTA in daily discounts on Shopify.
Convey messages in an incorrect way
The words you are using together with the CTA are more important than you may think. Here are a few points that most of the people often make:
- Use general words
- Use the similar CTA wording in different segments
- Get the second and the third party in the CTA copy
- Apply complicated action verbs
- Do not show the sense of urgency
- Miss out your true value
Selling products or services on the Internet is a piece of artwork. This is the reason you should carry some tricks in How to sell online as power tools to be successful.