Maybe in the early stages of the business on Shopify plugin, the number of customers also quite less and you can fully grasp the status of them to quickly bring out the dynamics of care accordingly.
However, when the number of customers increased too much, the business will have difficulty in controlling service customer care to ensure they always feel satisfied.
Customer classification is an important step that enterprises need to do at this time.
What is customer classification?
In a simple way, customer classification is the division of the customer has been using products, your services according to the group based on the characteristics similar.
Depending on nature and scale that businesses can classify customers in different ways. Business as tapping and holding a lot of data about the customer, then the classification as effective.
How should customers be categorized?
There are many ways to classify customers, however, businesses often classify them into 4 categories:
- Customer loyalty: This is the group of customers that bring the greatest benefit, up to 80% of the total revenue of the business.
They were very loved and trust business and will not hesitate to continue to buy the products or services of you. This group of customers should be entitled to a care policy with special deals reserved only for them. Discount master app on shopify will help you build some discount programs which only spend for your loyal customers.
- Customers have great potential: this group of customers they bought products/services of the business but there are many frets about the price or the level of favorite products.
With this group of customers, enterprises need to take out for them the main attraction, expressing the superiority in comparison with competitors about product or service customer care.
This group of customers is the majority in the total number of customers of the business. If there are care strategy accordingly, business will get very much customer loyalty from this group of customers.
You can use sales pop master app from Autoketing to boost customer shopping.
- Customers bring small value: This is the group only purchases on the occasions deals, discounts.
The biggest problem that their main concern is pricing. If you want to reach this group of customers, you need to take out the really low rates can attract them.
- Negative customers: this group of customers are using the product/service of you, but can leave at any time to find another supplier.
The reason can be some issues they met in their experience and feel not satisfied, such as care services are not good.
However, it does not mean that they don’t have a lot of potential with the business. If you really catch and handle problems that customers are not satisfied, you can even turn many customers belonging to this group become loyal customers of the business.
Read more on blog of Autoketing.