Holiday is one of the best time to boost sales over the year. In this occasion, people are more likely to go shopping. Thus, you should not miss this important time if you want to develop your online store on Shopify.
To prepare for this time, you need to cultivate online sales.
Plenty of customers say that they now prefer to shop online because the store will be very crowded on those days. Overall e-commerce sales are increasing over the years.
All the small businesses interested in capturing this ever-growing segment of the holiday market should build an online store because it is imperative.
It is easy for enterprises to show off the holiday specials, showcase special products, and create loyalty programs with an online store.
Merchants need to focus on reducing shopping-cart abandonment, particularly on mobile devices to further capitalize on the growth of online business.
An emphasis on mobile and online sales are categorical imperatives. Enterprises can cause a ripple effect in terms of lost sales with a site having any hiccups in payment processing or not rendering properly on a mobile device.
Market to loyal customers.
When businesses want to acquire new customers, they need to take more time and money than getting the repeat customers to come back. During the holiday season, this is especially true. A very effective way to encourage holiday purchases is offering highly personalized discounts and promotions to existing customers.
The special “holiday countdown” promotions can help you encourage your customers to come back to your store throughout the season.
You can offer a product combination promotion or a special price each day. You can announce your promotion programs on social networks such as Facebook and Twitter. This can encourage a direct sale. Besides, it also creates engagement and repeats visits from shoppers curious to see what the next promotion will be.