Christmas is near. As you all know, Christmas is the time to help us gather together with our family, friends and loved ones. And of course, this is the most valuable time of year for a business. According to research, sales of e-commerce businesses such as eBay, Amazon … spiked during this time, as people rushed to buy gifts and symbolic food to give each other. So, how to triple or even more Shopify sale as well as brick and mortar shops? Continue with part 1 and part 2 posted previously, we will give you the remaining creative marketing ideas for your reference.
Create a sense of urgency in your online advertising
Google AdWords includes a countdown option in your ad and Christmas is the perfect time to incorporate this into your multiple ads. Use a countdown for an ad, and shopify deal app can provide countdown timers with a time limit. Plus, especially if you’re offering free shipping for a limited time, you need to do it. For an online business, there is always a “last day” for Christmas shopping after which you can not guarantee that any orders will be shipped before Christmas Eve. In addition to mentioning this in your online store, you should consider running a countdown ad highlighting this date and showing the number of days left to order.
Don’t skip remarketing
Even if you are not familiar with remarketing, you saw it in action: search eBay for any item you care about and until you search for something else, every time you visit on eBay, you will find that product – and related items – recommended for you.
Amazon too. You can even get a bunch of email marketing messages from it that highlight the deals on that product, even if you never put it in your shopping cart. But remarketing is not limited to Amazon and certainly not just for big retailers. Any online business can use AdWords for remarketing and can be quite useful at this stage, with the ability to extend reach if you link it to the email address you’ve collected.
A unique feature of mobile apps you might have not used before is placement targeting. It lets you notify customers about special offers, etc. only if they are in a specific geographic location. For this to work, the location you define should not be too broad. The ideal radius is about 100-200 meters of your business, rather than an entire neighborhood or town. Also, since these notifications are only seen by customers when they are close to your business, the offers must always be current – do not use this feature to highlight upcoming deals and events.
One issue related to location is converting currencies between countries. Merchants had better use money converter app shopify so that customers from all countries can see prices in their own currency.
Join forces with another business
Be relaxed, no one expects you to work with a direct competitor. However, a business that has your complementary product or service. For instance, independent salons and nail salons, furniture retailers and home decor stores and even fashion boutiques and dry cleaners. The idea is for these complementary businesses to effectively promote one another and encourage customers to support both.
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