As we approach Christmas each year, there are a few things we can count on. Christmas decor will seem to go up earlier than the year before and a famous musician will release a Christmas themed album. And if you are a business person, this is your golden key. Regardless of your favorite marketing channel, the website you are using on the Shopify plus, or any platform, we’ve put together a list of creative Christmas marketing ideas you can use during this festive season.
Add Christmas flair to your branding
Something that almost any business can do is update all the brands with a bit of festive spirit. Customize your logo and social media profile to incorporate Christmas-related elements and use it throughout the season, both online and in any print media. However, make sure it doesn’t negatively affect brand identity. Any costs associated with this can be substantiated by the fact that you can reuse these images for several years. You can also add Christmas flair to social media headlines, such as a unique Christmas themed image during the festive season or regularly changing to reflect any promotion.
This idea can be used on your website, social media accounts, online stores, in email marketing for Christmas campaigns. Plus it’s in online ads and print ads and your mobile app. Do it if you want to boost eCommerce conversions.
Share holiday-themed updates
Whether it a blog post or a social network post – 80% of your content should add value to your customers, and only 20% should promote your business. That is the general rule. You don’t feel guilty about bending this rule a bit during the holiday season as long as you don’t post-self-promotional updates.
You can use shopify cross sell to suggest category-same products to customers.
Your post can still add value to your customer’s life. Restaurants can share recipes related to their holiday. A salon can post tips on how to extend the benefits of any treatments they provide when their clients are too busy to board. A gym can share tips on how to stay healthy and fitness while on vacation. By the end of the year, this is also a perfect time to share feedback, from trends in the year (fashion retailers) to new tools (hardware stores), pop on sales for shopify… You won’t lack the themes to write about Christmas.
This idea you can be used on your web page, social transaction accounts, email, and your mobile device.
Reward your social media fans
Those who follow you on social media are the most engaged customers and your best brand ambassador. Why not thanks to them by providing exclusive social media platforms? Coupon codes work best with online stores. However, traditional businesses can still offer coupons at home by promoting exclusive social media. An alternative solution for online businesses is to create landing pages with unique offers and only on social media.
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