With Thanksgiving just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Last year, more than 130 million people around the world took part in Instagram conversations to send thanks, share holiday articles. And of course, they also look for deals and cheap shopping! If you want to make sure you’re optimizing Black Friday marketing, turn your post into a sales pitch and join in the festive fun. Here are some creative Black Friday marketing ideas for Instagram I want to share with you. First of all, make sure you have a sales website, optimize it with the currency converter box app of Shopify so customers have a better shopping experience in this holiday season.
Coordinate with influencers
You can partner with “small influencers” or those with between 1,000 and 10,000 followers who still reach new people. Let them know about your products while building the relationship. After all, people believe in peer-to-peer recommendations, so a smaller influencer even looks more trustworthy to your customers.
You can even republish that influencer’s content by using your product in the days leading up to Black Friday on your story to promote your upcoming revenue. Make them validate or use your product in their posts. You will receive more followers.
But before you reach out, make sure that their followers are organic. There are a lot of people who pay for followers these days. So if they have a low level of interactivity (likes and comments) when compared to their followers, avoid collaborating with them.
Use Instagram ads
Along with the organic reach that you are trying to achieve, you should promote some of your posts. You can set it via your Facebook account. They are affordable, scalable and accessible to target. But when you promote your post, make sure you do not automatically set stories. These ads make ugly ads. Instead, promote the stories you’ve made to step three so that they are derived from the story feed.
Do not forget to use the facebook chat box to reach your customers more efficiently.
Use the right hashtags
Use a hashtag of fewer than 50,000 posts so you do not get buried in the feed. If you have trouble finding them, look at what your competitors are using. Remember, many tags beginning with # are not always equal to quality. For example, Chris Hau, a photographer with over 177,000 followers, said one of his most famous photos only uses ten tags starting with #.
If you plan correctly, you can get people excited about your sales and wait for Black Friday so they can rush to your store to buy the product you are hoping for.
What kind of Instagram strategy are you using? Do you have any tips? Let us know in the comment section below, we would like to hear from you!
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