Today’s story is about brand identity. The brand is a factor of a business. It’s very important. Building the brand is growing your business. If you develop a successful brand, you build customer’s trust and keep the stable order volume. You need to grow your own brand on Shopify platform if you sell online in this marketplace.
Coca-Cola is a globally big brand in the world. They have built their brand awareness. The brand is related to the logo, glass bottle shape, and so on. Marketers investigate Coca-Cola to learn marketing strategies and use its iconic and timeless logo as an inspiration.
We figure out the Coca-Cola marketing strategies and its branding tips. You build a brand strategy, build hype, and use the actionable tips to lift up brand advocacy.
Brand awareness is the process by which businesses of build recognition their products and services. Companies build brand awareness through messaging, design, social media, ads, etc. Each brand has its own meaning. Creating brand awareness is not easy at all.
You can let many people know your brand through discount campaigns on holidays. Use discount master app to build sale-off campaigns and attract more customers.
The difference between brand awareness and brand identity
Brand identity is what people think about a brand. So if brand awareness is making noise about a brand, brand identity is the content of that noise. A powerful brand identity affects feelings and emotions about a brand.
We can see Apple as an example. In the advertisement of Macbook, they use a young guy’s image as the Mac and an old man’s image as the PC. This metaphor is useful. It refers that the MacBook is new, ultimate and well-designed.
Measuring brand awareness and brand identity
Apart from surveys and Google Analytics, you can use other measurable things. Page views and impressions are the direct results of a brand strategy. You can adopt Mention and TweetDeck to measure if your brand creates hype on social media. Google Alerts helps you measure chatter about your brand on the web.
Conversion indexes play a role in brand awareness and brand identity activities. For instance, traffic and mentions can rise up with an effective brand strategy. A sale creates a chance to increase brand awareness. You can send a followup email to inform discount offers and referral programs. You suggest customers signing up for newsletters.
After one shopper buys your product, you can send him a thank-you letter to express your gratitude. You can make that customer return your shop by using email marketing strategy.
The brand awareness is measurable, and sales are important.
Defining what makes the difference
You need to find out what makes you different from other competitors. You investigate your competitors and their branding strategy. How do they define their brand? Find and make the difference between your business and competitors.
For example, Negative Underwear company sees that most lingerie businesses are run by men. They bring this thing to the brand strategy. They use the slogan “Unlike much of the lingerie world”, which makes their brand different.
You find out e-commerce knowledge on https://blog.autoketing.com/.