The email is important in the marketing strategy. It is the way for businesses to communicate with their customers. If you possess an online shop on Shopify platform, you should consider taking advantage of the email marketing to develop your business.
When your customers join your mailing list, the welcome email is the first email they receive. You can send the welcome email for both your customers and the new subscribers who haven’t converted yet.
It is said that the welcome emails have an average open rate of 45%, versus 18% for promotional emails. It’s a great opportunity for businesses because the shoppers are actively paying attention to and engaging with these messages.
- How to set up a welcome email series
- Here are the aims of the welcome email series
- Welcome new subscribers
- Give users an incentive to purchase
- Set the right expectations
- Connect with subscribers on other channels
Welcome new subscribers
Your first email is used to welcome new subscribers and introduce your brand. Tell the story of your brand to attract clients. Besides, show them how different you’re, what you have in common with shoppers, and why shoppers should be excited.
The first email should explain what the brand is all about and what subscribers can expect. It also gives a warm welcome to a community of like-minded, adventuring customers.
Give users an incentive to purchase
You can offer subscribers a coupon in exchange for their email address. It is smart to use the personal language like “just for you.”
In addition, reminding users of the free shipping benefit is also a good idea.
Set the right expectations
You should tell your shoppers what you’ll be sending, and remember to reiterate the value if you want them to look forward to future emails. It can be the helpful content, cool videos, promo codes, or something else.
Connect with subscribers on other channels
The email can also help you link to other channels or your social media profiles where you’d like subscribers to connect.