E-commerce is becoming more and more popular, so the competition is higher. The e-commerce strategies are also important in maintaining your business and increasing sale. The coupon is one of the important parts of the strategy.
Pricing is tricky. If you have an online store in Shopify, you should offer a lower price than your competition while making a profit. Consumers tend to refer to prices before making a purchase decision. For two stores with the same product, they will choose the store which has the cheaper price and more convenient shipping service. Here is the small guide focusing on the best 3 pricing strategies.
You need to determine what coupons and discounts strategy you use. However, promotional offers aren’t a must if you have a one of a kind product or handmade items. Plus, they can do more harm than good in this situation.
Which if you have year-round promotions, you can lead to a huge loss when around 75% of mobile platforms buyers use coupons and most of your visitors come from mobile devices.
Crate&Barrel is very successful when using in-your-face strategy to make the promotion code box visible. Their checkout page is very simple and clean with just a few up-sells visible at the bottom of the page and their current promotion at the top.
Jo Malone decided to go for a busy look. This makes the offer code box less noticeable. Your customers can’t complain you don’t offer discounts, so that is a great strategy. However, most people will skip this step because not everyone will be aware of the fact that they can actually use them.
In addition to this, you need to remember that 10% off isn’t a huge deal for you but it is a huge selling advantage, especially your competitors have a lower discount or none at all.
These discounts will bring benefit to your brand:
discount for the first time buyer
the volume discount
discount for member
discount for returning customer.