Building a useful e-commerce website can be difficult. Especially when it is your first time deploying. However, that doesn’t mean you have to make mistake. It’s not obvious. There is a famous saying: ‘Only a fool learns from his own mistakes. The wise man learns from the mistakes of others’. This article lists common mistakes that most e-commerce websites make, as well as some suggestions that you can avoid. Besides, you should refer to the App Shipping Bar Master as well as other useful apps provided by Shopify platform.
Mistakes that kill your business
‘If you spend all your investment, success will come’ – wrong thinking
There is no guarantee of that. Build your business as well as create steady traffic. It takes time, enthusiasm and effort. According to Internet Live Stats, there are currently around 1,202,012,086 websites worldwide. Also, according to World Wide Web Size, there are now 4.440 million pages. Take a few moments to think about these numbers. Suppose, now when you create a new sales website, you just one of the giant number 1.202.012.087. How do people know you?
Building an eye-catching website with great products does not mean that many customers will consider it. So, right from the start, you have to realize that: new interface design is just the beginning of a great journey to build a business and still more difficult activities are waiting for you.
No logo on website
Logos are often the first thing a visitor sees. It will impress them. However, many e-commerce sites are currently using the store name and a piece of information to introduce without a logo. This never seems to be optimal.
Usually, most people still think that to get a good logo, they need to find a designer and spend a lot of money. There are many cases like this but it can not be asserted that this is always accurate. By now, there are plenty of options that are not too costly to design a logo. So, there’s no reason your store uses a default text instead of a unique logo.
No referral or contact site
Many shop owners have not adequately evaluated the potential of their Referral page. Take a second look at your page analysis data. You’ll see that the Referral page has the most number of visits or at least the top three page which is seen most. This demonstrates the importance of the page to visitors. However, many new online store owners tend to ignore them. Do not make this mistake!
Some big mistakes about this page you should know:
- No story: Who exactly are you? How does your store succeed today? What is your product story? How are they created? You do not need to make a complicated story. However, some meaningful paragraphs with your visitors will be extremely beneficial.
- No detailed information about the store location: It is true that you only sell online. However, that doesn’t mean that people don’t want to identify your address. Many customers still want to know where you are and the source of the product you are offering. For some, it’s just a matter of trust, while others want information about customs and taxes if your product is imported.
- An email address without more business information: Using Email is excellent but not enough. So many startup entrepreneurs make the mistake of using an email address that is too general. Will customers know more about you? Take the time to set up a domain name (tradename.com)! This makes customers know you are planning to build a business roadmap in the long run.
Moreover, you can use facebook inbox to live chat with customers.
After learning more about the common mistake in E-commerce, you can get more useful information on https://blog.autoketing.com/.