Email marketing is one of the most efficient and direct methods of communicating with your customers (and potential customers). Because you have complete control over the communication, you can send personalized messages based on your subscribers’ interests, purchasing habits, and preferences. And getting the messaging right will have a direct impact on your bottom line. […]

To survive in today’s competitive landscape, you must continue to grow. As a result, businesses use a variety of strategies and tactics to maintain their growth. Email list building has historically been one of the most successful and proven methods for growing small businesses. This is due to the numerous benefits of having a high-quality […]

When the majority of people think of using popups, they think of unrelated ads that appear while they read. But that’s not all they can be!  They can be used efficiently to generate more revenue and attract your clients. However, how can you efficiently employ them? Here are a couple of first tips. Put them […]

Influencer marketing is one of the best ways to grow your Shopify business. It has an excellent return on investment (ROI), estimated to be around $5 for every $1 spent. Market analysts expect it to be worth $13.8 billion in 2021.  About 50% of brands that use influencer marketing have eCommerce stores. If you’re not […]

As a merchant, you have thought of how to boost sales on Shopify multiple times. If you Google the keyword, boost sales with Pop-ups will guarantee to appear on the top search. Though it has been a controversy over Pop-ups, their benefits to the eCommerce business are undeniable. What’re Popups? A popup is a piece […]

It seems like the term Instagram Marketing has become familiar these days. Instagram was launched in 2010 and it changed the digital world. Everyone and their pets were on Instagram. Afterward, merchants snapped the marketing opportunities and put their business in the spotlight.  Learn when is the perfect time to post your content on different […]

Social media marketing contributes to Shopify brands’ success. Social media should always include in the eCommerce digital marketing plan. Though this is common knowledge, brand awareness is more difficult than “like”, “followers”, and “share”. The competition in social media marketing requires more skillset for brands to reach and convert audiences. To optimize your social media […]

The holidays are the biggest time of the year for retail, even more so now that there’s an uptick in online shopping due to the pandemic. Instead of going to malls and shopping centers in droves, consumers are doing their shopping virtually now more than ever. In fact, Vogue Business reveals that there has been […]

They said Black Friday is the biggest sale in the year. However, without a doubt, Christmas sales have always been everyone’s favorite. 2020 will be a unique year for brands and retail businesses. With the existence of the COVID-19 Pandemic, our shopping habits turn upside down. Christmas sales 2020 is alongside with social distancing for […]

Black Friday Marketing 2020

Our all-time favorite holiday sales – Black Friday is coming. 2020 might not be a successful year for many physical stores. On the contrary, it isn’t the case with eCommerce. The online business thrives due to the COVID-19 Pandemic quarantine measurement. So brace yourselves for a freaking frenzy online Black Friday Sales. From the non-stop […]

Black Friday has always been the biggest shopping event of the year. However, COVID-19 Pandemic changes everything. This year, Shopify Black Friday is going to be very different. For community safety, no crow or all-nighter waiting in line in front of Shopping Centers. How can Shopify Businesses make the most of the situation? The answer: […]