Is the Black Friday hype already in full swing? Have you planned all of your campaigns and strategies for this year’s Black Friday craziness? Black Friday used to be a uniquely American phenomenon, but now the entire world is compelled to partake in it. In fact, Black Friday has overtaken Cyber Monday as the most […]

Free shipping offer! Customers appreciate seeing those two words on an online store and its products. It’s a perk for them to finish a pending purchase process. They are ecstatic because they have one less thing to pay for. Is free shipping, however, beneficial to your eCommerce business? Is it profitable, and do you see […]

Product descriptions are essential in your e-commerce business, regardless of the size of your online store. Potential customers may be enticed by effective product descriptions. Product descriptions that are well-written have the potential to influence a buyer’s decision. Great product descriptions can help improve conversion rates and sales, as well as increase your visibility and […]

When October arrives, brands immediately begin marketing their Halloween-themed products and services. According to the National Retail Federation, Halloween spending reached $8.05 billion in 2020 and is expected to reach up to $10 billion this year, despite the difficult COVID-19 retail landscape. Shoppers spend money on decorations, candy, costumes, and even the occasional visit to […]

We live in a world where customer service has become commoditized and brand interactions have become lightning fast. This can be both a curse and a blessing; you’d be surprised how much of an impact something as simple as a “thank you for your order” note can have. Why? Because even a small token of […]

Every year, the end-of-year holidays are one of the most important drivers of retail sales, accounting for roughly 19% of annual retail sales on average. Online holiday sales increased 23.9 percent globally and 32.2 percent in the United States in 2020 compared to 2019. As a result, it is more important than ever to ensure […]

There are numerous factors that influence how customers perceive your brand, and one of them is the product packaging you select and design. Product packaging is all about how the product is presented, and it is closely related to customer perception. It can tell a story and set the tone for how you want your […]

Email marketing is one of the most efficient and direct methods of communicating with your customers (and potential customers). Because you have complete control over the communication, you can send personalized messages based on your subscribers’ interests, purchasing habits, and preferences. And getting the messaging right will have a direct impact on your bottom line. […]

To survive in today’s competitive landscape, you must continue to grow. As a result, businesses use a variety of strategies and tactics to maintain their growth. Email list building has historically been one of the most successful and proven methods for growing small businesses. This is due to the numerous benefits of having a high-quality […]

When the majority of people think of using popups, they think of unrelated ads that appear while they read. But that’s not all they can be!  They can be used efficiently to generate more revenue and attract your clients. However, how can you efficiently employ them? Here are a couple of first tips. Put them […]

Influencer marketing is one of the best ways to grow your Shopify business. It has an excellent return on investment (ROI), estimated to be around $5 for every $1 spent. Market analysts expect it to be worth $13.8 billion in 2021.  About 50% of brands that use influencer marketing have eCommerce stores. If you’re not […]

As a merchant, you have thought of how to boost sales on Shopify multiple times. If you Google the keyword, boost sales with Pop-ups will guarantee to appear on the top search. Though it has been a controversy over Pop-ups, their benefits to the eCommerce business are undeniable. What’re Popups? A popup is a piece […]