On-page SEO can help your e-commerce website rank higher, engage more potential customers, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Compare prices and features. Read reviews. Search for tips and advice. If your website isn’t […]

Your call to action (CTA) is the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale.  In this article, we’ll show you how to create persuasive calls to action. We’ll do this by going over: What is a call to action Common types of […]

Facebook Messenger is the number 1 marketing channel in the world because of its large number of users through Facebook Marketing! And if you quickly seize this opportunity, it will be easier for you to gain a competitive advantage over your competitors.  Facebook Messenger makes it easier for online businesses to provide direct one-on-one customer […]

With the role of e-commerce gaining more and more significance as means to do business in these trying times of the COVID-19 pandemic, shipping has become its most valuable partner. However, the shipping costs have a notable influence on customers’ purchase decisions. In this article, we will dive deep into How to reduce shipping costs […]

Using urgency and scarcity in marketing will help to boost your store conversion rate, hence skyrocket revenue to the maximum if used correctly and designed properly. People buy with emotion and justify their purchases with logic. Scarcity takes advantage of supply and urgency leverages on-demand. The contributing factor for scarcity ignites the very powerful emotion […]

There are tons of difficulties when starting a business, we all know this, you have to invest time and effort in your store and get everything ready for launch.  When it comes to promoting your business and increasing your sales, you will wonder how to drive more traffic to your online store. Is there a […]

The COVID-19 Pandemic shifts the world by storm. Due to the quarantine measures, the eCommerce trends are rising. Harley Finkelstein, Shopify’s President announced that in 2020, the eCommerce industry had gone from 20% to 30% which is what was expected in 2030. Shopify has also changed to adapt to new eCommerce trends in 2020. So, what trends will go and what will stay? […]

As a merchant, you have thought of how to boost sales on Shopify multiple times. If you Google the keyword, boost sales with Pop-ups will guarantee to appear on the top search. Though it has been a controversy over Pop-ups, their benefits to the eCommerce business are undeniable. What’re Popups? A popup is a piece […]

Social media marketing contributes to Shopify brands’ success. Social media should always include in the eCommerce digital marketing plan. Though this is common knowledge, brand awareness is more difficult than “like”, “followers”, and “share”. The competition in social media marketing requires more skillset for brands to reach and convert audiences. To optimize your social media […]

The holidays are the biggest time of the year for retail, even more so now that there’s an uptick in online shopping due to the pandemic. Instead of going to malls and shopping centers in droves, consumers are doing their shopping virtually now more than ever. In fact, Vogue Business reveals that there has been […]

They said Black Friday is the biggest sale in the year. However, without a doubt, Christmas sales have always been everyone’s favorite. 2020 will be a unique year for brands and retail businesses. With the existence of the COVID-19 Pandemic, our shopping habits turn upside down. Christmas sales 2020 is alongside with social distancing for […]

Black Friday Marketing 2020