We live in a world where customer service has become commoditized and brand interactions have become lightning fast. This can be both a curse and a blessing; you’d be surprised how much of an impact something as simple as a “thank you for your order” note can have. Why? Because even a small token of […]

Every year, the end-of-year holidays are one of the most important drivers of retail sales, accounting for roughly 19% of annual retail sales on average. Online holiday sales increased 23.9 percent globally and 32.2 percent in the United States in 2020 compared to 2019. As a result, it is more important than ever to ensure […]

There are numerous factors that influence how customers perceive your brand, and one of them is the product packaging you select and design. Product packaging is all about how the product is presented, and it is closely related to customer perception. It can tell a story and set the tone for how you want your […]

Email marketing is one of the most efficient and direct methods of communicating with your customers (and potential customers). Because you have complete control over the communication, you can send personalized messages based on your subscribers’ interests, purchasing habits, and preferences. And getting the messaging right will have a direct impact on your bottom line. […]

To survive in today’s competitive landscape, you must continue to grow. As a result, businesses use a variety of strategies and tactics to maintain their growth. Email list building has historically been one of the most successful and proven methods for growing small businesses. This is due to the numerous benefits of having a high-quality […]

When the majority of people think of using popups, they think of unrelated ads that appear while they read. But that’s not all they can be!  They can be used efficiently to generate more revenue and attract your clients. However, how can you efficiently employ them? Here are a couple of first tips. Put them […]

This September marks the official launching of the new app Popup Sign up Sales pop Banner. We are thrilled to share with you our newest popup app to build your customer engagement strategy. Use triggered popups for new and returning users, keep users on-site! We’re here to help Shopify’s merchants easily gather real, quality email […]

In order to make a purchase, customers want to be sure that they know what they are buying. Product photos that illustrate all facets of your product help shoppers make confident, informed purchases. Here are a few of the things a great product photo can accomplish: It grabs the attention of shoppers and compels them […]

If you don’t have a pricing strategy you’re in trouble. Why? Because your top competitors probably have brilliant pricing strategies. Time to catch up. Here’s the thing: If you price your offers too high, you won’t land as many sales. And if you price them too low, you’ll make less money than you could.  To […]

Store owners, marketing managers, business development executives – personalized product recommendations are the future of selling online. Personalizing your customers’ buying journey by recommending products they will find most relevant can help improve their shopping experience. And a personalized shopping experience means you will spend less marketing dollars trying to persuade them to make a […]

Upselling strategies for customers is a needed step for not only traditional stores but also online stores on eCommerce platforms such as Shopify. However, none is born to be brilliant or master in all of the techniques and methods of sale. The key to becoming successful in this field is to upsell existing customers, which […]

The buying cycle is an integral part of every marketing campaign. Even though less attention is being paid to marketing strategy lately, it’s still the single most important thing in any of your marketing efforts. Understanding how your customers buy and lining up your marketing efforts, pricing, and sales process to reflect their buying process […]