0 minute read Pricing strategy guide: 15 types to boost your sales (with examples)

If you don’t have a pricing strategy you’re in trouble. Why? Because your top competitors probably have brilliant pricing strategies. Time to catch up. Here’s the thing: If you price your offers too high, you won’t land as many sales. And if you price them too low, you’ll make less money than you could.  To […]

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0 minute read How your store can benefit from personalized product recommendations

Store owners, marketing managers, business development executives – personalized product recommendations are the future of selling online. Personalizing your customers’ buying journey by recommending products they will find most relevant can help improve their shopping experience. And a personalized shopping experience means you will spend less marketing dollars trying to persuade them to make a […]

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0 minute read Upselling strategies to boost revenue for e-commerce businesses

Upselling strategies for customers is a needed step for not only traditional stores but also online stores on eCommerce platforms such as Shopify. However, none is born to be brilliant or master in all of the techniques and methods of sale. The key to becoming successful in this field is to upsell existing customers, which […]

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0 minute read Grow your business by understanding the buying cycle

The buying cycle is an integral part of every marketing campaign. Even though less attention is being paid to marketing strategy lately, it’s still the single most important thing in any of your marketing efforts. Understanding how your customers buy and lining up your marketing efforts, pricing, and sales process to reflect their buying process […]

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30 minute read How to optimize on-page SEO for your e-commerce websites?

On-page SEO can help your e-commerce website rank higher, engage more potential customers, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Compare prices and features. Read reviews. Search for tips and advice. If your website isn’t […]

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93600 minute read How To Create An Effective Call To Action On Your Website 

Your call to action (CTA) is the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale.  In this article, we’ll show you how to create persuasive calls to action. We’ll do this by going over: What is a call to action Common types of […]

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129420 minute read Facebook Marketing: Ultimate Facebook Messenger for Retailers

Facebook Messenger is the number 1 marketing channel in the world because of its large number of users through Facebook Marketing! And if you quickly seize this opportunity, it will be easier for you to gain a competitive advantage over your competitors.  Facebook Messenger makes it easier for online businesses to provide direct one-on-one customer […]

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71610 minute read Small Business Tips: Reduce Shipping Costs With These Ideas

With the role of e-commerce gaining more and more significance as means to do business in these trying times of the COVID-19 pandemic, shipping has become its most valuable partner. However, the shipping costs have a notable influence on customers’ purchase decisions. In this article, we will dive deep into How to reduce shipping costs […]

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114780 minute read Why You Should Use Urgency And Scarcity In Marketing To Drive Conversions

Using urgency and scarcity in marketing will help to boost your store conversion rate, hence skyrocket revenue to the maximum if used correctly and designed properly. People buy with emotion and justify their purchases with logic. Scarcity takes advantage of supply and urgency leverages on-demand. The contributing factor for scarcity ignites the very powerful emotion […]

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20940 minute read Boost sales effortlessly without spending a dime on ads

There are tons of difficulties when starting a business, we all know this, you have to invest time and effort in your store and get everything ready for launch.  When it comes to promoting your business and increasing your sales, you will wonder how to drive more traffic to your online store. Is there a […]

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0 minute read The New Normal: 4 Biggest ECommerce Trends In 2021

The COVID-19 Pandemic shifts the world by storm. Due to the quarantine measures, the eCommerce trends are rising. Harley Finkelstein, Shopify’s President announced that in 2020, the eCommerce industry had gone from 20% to 30% which is what was expected in 2030. Shopify has also changed to adapt to new eCommerce trends in 2020. So, what trends will go and what will stay? […]

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0 minute read 10 Creative Ways To Boost Sales With Pop-ups On Shopify

As a merchant, you have thought of how to boost sales on Shopify multiple times. If you Google the keyword, boost sales with Pop-ups will guarantee to appear on the top search. Though it has been a controversy over Pop-ups, their benefits to the eCommerce business are undeniable. What’re Popups? A popup is a piece […]

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