Online sales are a way to reach your customers more efficiently than traditional sales. Your market is always expanding and diversifying. It is both an advantage but also a challenge, requiring you to grasp the psychology of so many types of customers. Here are some guidelines to help you do that. To make it easier than ever to reach your customers, do not forget to use the facebook chat box provided by Shopify. Understanding the customer will never be more comfortable!
The principles that are never outdated
This principle is also called “reciprocity”, meaning mutual benefit. This is true in all cases regardless of who your audience is. It’s similar to having to give something to a customer so they are attracted and have a desire to make your purchase. However, you can not do it directly with each customer. Instead, you can apply some following ways:
- Adding gift: This form can be applied on special occasions such as opening or Tet holidays. It helps to promote the purchase a lot because many people like to be given gifts when shopping even it’s just a small gift.
- Give Away: This way is trendy on social networks and many shops are applying effectively. Each time you do this, you will increase the popularity of the store and attract more people.
- Build quality content: Whether you write articles on the website, Facebook or Instagram, you should remember that your article must be beneficial to the reader. Just a quality article and a little marketing, your brand will be promoted by the customer.
Customer and you can commit to each other, such as subscribe to receive messages or receive emails every time there are special programs of the store. It creates interaction and connects you with your customers, which means that your selling power will increase.
Another way is to create an invisible commitment between you and the customer. For example, giving customers a free trial. It is not explicitly stated as a commitment. Everyone understands that nothing is free. Customers are ordered on trial and returned if they do not like it. However, usually, they will tend to not return, meaning you have the opportunity to sell your goods.
If you want to display a free shipping bar on your website, try the shipping bar app. You will successfully boost the customer’s shopping goals.
Many people decide to buy quickly because they like the shop owner. The trust that the shop owner brings to them can be viewed as a guarantee of the quality of the product or service. Try to make links and make your customers like anything else in the store, not necessarily you. The impression you give them will help you sell quickly.
To persuade your customers to spend money on your products, you have to create trust in your products for them. Experts or reputable people in this field of business will make customers trust them a lot. That is the reason that celebrities in the industry are always capable of doing business successfully.
To implement this principle you need to interact with the customer. Customers themselves will verify your credibility. The evidence here is the feedback that customers leave after the purchase. It creates a crowd effect, an excellent buyer will entice more people to buy. Besides, the words “best selling” or “selling expensive” will create a highlight and stimulate the buying mentality of the customer than you just to the same product without distinction.
Consumers often have a psychological fear of running out of goods. They can’t miss the product if it is labeled “only 1-2 products”. You should take advantage of this mentality to sell faster. Another effective way is to create a promotion period.
Online shoppers are often suspicious of the truth of the product. So, you need to give them confidence. That is one of the basic principles in business. You can cheat on them this time, but there will be no other time for you to sell them. You’ll lose more customers if they tell others. Remember that today’s customers are brilliant. Also, honesty increases the credibility of your store and makes customers return to buy your products a hundred times.
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