Facebook is a cheap and effective way to market your business with more than 2 billion active users. Because Facebook knows its users, it is one of the best tools for targeting a specific audience through paid campaigns. This is the advantage when you purchase ads.
If you are going to market the products of your store on Shopify, you need to consider these following tips.
Creating your page on Facebook
Facebook guides you through the steps, and you can always visit the help center for assistance if needed. Make sure to include as many details as you can about your business, such as your social accounts, contact information, website, default and cover photos, “about” section, hours, and location.
Here are some important features of Facebook:
To encourage visitors to interact by getting in touch, shopping, signing up, or downloading an app or game, you can add a call-to-action button to the top of your page.
For your customers can leave a star rating and write a review, you can add a link for reviews on the left-hand side of your page. This helps you verify your business and customers can learn more about your brand and products.
Posts, photos, and videos from customers show up on the community page. This helps your clients interact and learn more about your company.
The messages option appears at the top of your page. It takes you to an inbox with messages from your audience. This can help you support your customers every time from everywhere. You can also use the facebook chat box which allows you to connect with your clients even when you are on your website.
This is an analytics tool provided by Facebook. It shows data on page views, actions taken, the number of post engagements, the number of people you’ve reached, and more. Thanks to this, the business can create the effective social campaigns.
Users schedule posts to go live in the future thanks to the Facebook Publishing Tools.
It allows you to get your followers’ opinions.