The best time to publish your posts on social media is like fishing in a large pond. You should prepare your bait and understand the fishing area before putting the rod to the pod. Your audiences or prospects can change their tastes and other things by structures like Shopify in a unique industry.
Similarly, you need to know when your audiences will see your post or appeal the social media. This is a tricky question and a hard challenging for any entrepreneur; especially for retail brands.
This is also true in the retail field with consumer brand! Convey the exact content as buyers need is a must with a deep understanding. These are better than making a lot of good guesses.
When Should Retail Brands Publish Their Posts on Social Media?
Please keep in mind that everyone will log in to Facebook on both smart devices and desktop computers at their offices and homes. How it is used relies greatly on their habits and their schedules. On average, the best time to post (you can consider) is between 1 pm and 4 pm.
These are the highest the click-through rates on a daily basis. On weekend, the lunchtime is also a good period to publish a post. Do not make your post appears in the late evening or in the early morning on weekends. Facebook chat box is also a wonderful equipment to make a connection between a business and a consumer.
Instagram is often used on smart devices. Although everyone takes their photos or videos and shows these on the social platform, they usually connect the Instagram at their offices and houses. The best time to post your product (videos or photos) is from 9 pm to 8 am on any day. Sometimes, the early morning on Mondays is also a good time!
People use Twitter on both computers and mobile devices. However, they often scan something on their RSS feed or a source to read in their free time or the down times. Every day, they can access their account around 12pm to 3pm. This is the best time for you to tweet a short status or share a quick post. If you want to get more retweets and clickthroughs, you will need to arrange the time for posting around the noon or between 5 and 6 pm.
This social platform is a tremendous place for seeking a job or hooking other professional purposes during the frequent work hours or weekdays. Half of the visitors will use it about once a week. With retail brands, the best time for their post is between Tuesday and Thursday on the early morning or in the late afternoon. This is an excessive task to relax and connect new people on their network.
People still debate that Google+ is a social media or not, but some marketers can succeed with this platform. Nonetheless, the optimal times are not easy to find and reach it out. With this social channel, people often access it in their workdays only. The best time you can go public on your post is in the morning.
Pinterest is a great place for clothes retail brands because people often see new models on it. Or they will view the ideas to create their outfits. Other industries can do that with some tips through the infographic. The greatest times for publishing posts are weekends and Friday in the evening.
Hope that this will help you take into account how to get more rates when sharing on the social channel. Please note that it is not worth when you share the similar content on different social media platforms. You should also use another helpful app like Email with Love. Check the demographics before posting.
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