The main key factor in the success of your business is new and current customers’ interest. Analyzing the productivity of customers and optimizing the lifetime value of current customers is of great importance and is necessary for any eCommerce business.
It is important to stay in regular touch with potential and current customers to increase your client base and the more value your eCommerce store can deliver, the more likely they will remain loyal.
Below we’ll show you some of the easiest ways to reach out and earn extra sales to those existing customers you already meet.
Keep in touch
Keeping in touch with your clients is about keeping relationships going. When you have a good partnership, consumers are more likely to keep buying from you if they have trust in your products/ services. Your staying in touch strategy should consider these:
Email marketing has been a ubiquitous tool for eCommerce businesses. This can be used to reach out to consumers to get upsell. Use confirmation or Thank you email or some other email, a contact point was used when a customer reviews everything as an effective way to upsell and include them in the eCommerce shop. By adding preferred items, links to your social media and encouraging or demanding reviews all increase the probability that current customers will return to your store and purchase more. Email Marketing is also one of the simplest and most powerful methods for getting consumers to fill their baskets again.
Offer coupons or exclusive deals
There is no doubt that clients want to be interested and told about exclusive offers, coupons, promotions, and exclusive deals. To do so using email is a creative way to get them back to your shop.
It works as existing customers love being compensated for their loyalty and making them believe that regular purchases have benefits. If it’s a reminder that a sale is underway, sneak peeks at upcoming products or discount codes, all of these lead to consumers having to come back to your eCommerce shop.
A plan for keeping in touch is not the venue for a hard sell. Keeps it clean, descriptive and interesting. I guarantee that the campaign will retain a lot of your existing customers.
Retargeting is one of the most critical marketing campaigns that an eCommerce retailer has to take part in while trying to attract consumers back to their shop. Retargeting operates in a very straightforward manner by attempting to re-attract current customers to your shop by showing them advertisements based on previous searches and visited pages. Retargeting ads are available on many websites, including Facebook.
On average Facebook users have 229 friends. When creating a retargeting campaign, releasing a new product or boosting a promotion, be sure to share that through the social media platforms in which you are involved. There’s no better way to build your client base than providing value and then promoting your brand for your current customers.
Tips for an effective retargeting campaign include:
Consider the segment you are retargeting
Test your ads
Alternate your ads
Make sure you are providing the right incentives
Not everyone needs opportunities to remind their friends and family of the brand and goods. Your best current customers would actually refer you to the inherent benefits of being called a good friend, and being seen as helpful. Rewards are not always everything when it comes to a referral scheme, for that reason.
After all, we mentioned above that with no benefits, those loyal customers are possibly already referring friends and family to your brand. However, with that said, opportunities never hurt. A new survey by RewardStream found that if there were incentives in place for doing so, 28% of people would refer more items.
Meanwhile, having the right opportunities will promote even higher-level referrals on a far more reliable basis than you would otherwise see.
Some of the crucial decisions you need to make when developing some form of a referral system are whether or not you’ll be providing an incentive for a good referral. Part of the decision is to decide who you are going to reward (the supporter and/or the person they referred to you), and what kind of incentives you are going to give.
Building a solid customer base
Last but not least, marketing is an art of consumer loyalty and retention. If building a strong consumer base for your product or service is what you are trying to achieve in 2020, following the above five measures will increase your customer database dramatically in a short time.
Do you have any tips on how to increase your customer base?
Let me know by commenting below.
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