Facebook is a potential market for businessmen. You don’t have to spend too much money to build a brick-and-mortar store. You sell products right on Facebook using the selling functions. However, it’s not easy to get plenty of profit. You have to do so many things. The advertisement is one of them. Don’t make these mistakes! You can apply tips below if you sell on different platforms like Shopify.
Not isolating what you’re testing
You should test one variable at a time. You experiment and test things with your advertisements. You test different audiences. With each type of audiences, you test with a different ad at a time. You need to arrange and mix audiences, ads, etc clearly.
In the beginning, you test at the Advert Set level with the target audiences.
Remember and note down what you change and test at each level of your Ad Manager account. You test campaigns, advert set, and advertisements.
If you sell products on Shopify and want to communicate with customers through Facebook Messenger, you can use chat facebook and make use of it.
Not use all value in your ad spend
Even if your ads cannot get many orders, you can make use of other values of ads. Many pieces of information use can receive when you run advertising campaigns.
You can collect emails from visitors to your site. You try to increase likes and comments on your post to create social proof for your ads. Communicate directly with people who comment on your ads to help them place an order. Retarget visitors to your site and encourage people who have liked or reacted to your posts to like your Facebook page.
Not optimizing the ad for attention and clicks
When you determine the target audience, you make design great ads to attract them. Turn visitors into real customers. You focus on some small things:
- The focal point in the image, copy, or video thumbnail.
- Using emoji to add personality and visual elements in your copy.
- Collecting social proof (likes, comments, shares).
- Connecting with shops on other platforms
- Try different ad formats within the same Advert Set
To increase the number of clicks, you can adopt pop sales to optimize the marketing strategy.
Not making use of the Available Insights
- Many of the features in the Facebook Ad Manager get lost in its own complexity.
- The default columns you see in the Ad Manager, for example, don’t show all the data that’s actually useful to you. You should change your columns to get additional information.
You can use some to improve the ad performance, along with whatever else you think might help:
- CTR: Click-through rate is the percentage of people who clicked on your ad after seeing it.
- Cost-per-click: How much you’re paying for each click on your ad.
- Website Purchases: The number of purchases the ad brought in.
- Website Purchase Conversion Value: The total value of purchases made attributed to the ad.
- Frequency: How many times on average each person you’re reaching has seen an ad. Sometimes you’ll see your ad performance significantly dip, and it’s because Facebook is simply showing the ad to the same people multiple times.
- Reach: How many unique (not repeat) people you’ve reached.
- Relevance Score: How relevant your ad is to the audience you’re targeting, based on your first 500 impressions (this has a big impact on your costs).
- Budget: How much money you’ve dedicated daily or in total to the advert set.
- Cost per Result: How much it cost to get your campaign objective.
Go to https://blog.autoketing.com/ to read more articles.