Nowadays, e-commerce revolutionizes retail. It makes online shopping easier for the modern-day customers. E-commerce platforms including Shopify are also modern and convenient to support both merchants and consumers in e-commerce activities. The e-commerce industry is developing with more and more benefits. So, these e-commerce trends will help you improve your business if you’re still on
Nowadays, there are more and more businesses in the marketplace. Therefore, customer loyalty programs are integral and it makes the brand different from the others. If you are running an online store on Shopify platform or a brick-and-mortar shop, the customer loyalty program is necessary. Customer loyalty program benefits both shoppers and business owners. It
E-commerce business is now more and more popular and is one of the best ways for people to make money. Hence, plenty of e-commerce platforms come out to help merchants and in my opinion, Shopify is the best one. It also contains a variety of apps which help you build and develop your store. In
E-commerce business is becoming more and more popular around the world because of its convenience. Shopify platform is one of the best e-commerce platforms which help merchants a lot from building, designing, managing the store and increasing sales. This article is a very handy step by step guide to help merchants launch their own e-commerce
Every merchant wants visitor traffic of their website to flow freely and frequently, even the Shopify businesses. There are many to pull customers into your online store, including pay-per-click advertising, social media, and email campaigns. Among them, the best one is by appearing in organic search results. This method is highly cost-effective because it’s free.
When you intend to open an online store even on Shopify platform, absolutely you start questioning whether you’ve got what it takes to succeed. You will think that you are a new one on the e-commerce market and why anyone will buy from you. You start worrying about many things from competitors, pricing to shipping
Over the years, Instagram has grown immensely. Instagram is a favorite photo-sharing app which is used by many people including all kinds of influencers, advertisers, and brands. Therefore, if you are selling something on Shopify or even brick-and-mortar store, you should take advantage of this useful app to reach more customers and generate more sales.
Facebook marketing is becoming more and more popular to most companies and businesses in the world especially in the era of Industry 4.0. Besides running a store on Shopify platform, selling your products and service on Facebook is also an ideal strategy to expand the market and increase conversion rate. Facebook is the most effective
Getting customers’ emails is the first crucial step of committing to prospecting. Email marketing is one of the best marketing strategies, so merchants should take advantages of the email list to get closer to clients and convert browsers into buyers. If you have a store on Shopify platform, don’t forget to ask for an email
Advertising seems to be the indispensable strategy to grow business on the e-commerce platform like Shopify. Many traditional advertising channels including Google, Facebook, Instagram, and more are a quite effective tool to grow your online business. However, to have a more diverse customer base and bring in new contacts, merchants should pay for advertising or
Upsell is one of the best campaigns for merchants on the Shopify platform to increase revenue. Upsell includes custom upsell and last step upsell. Both of them are worthy for you to apply on your store. They create more opportunities to show upsell and cross-sell products to your clients to raise the value of orders and
Upsell including last-step upsell is one of the most effective strategies for merchants to increase revenue when selling in a brick-and-mortar store or on the Shopify platform. It means merchants provide opportunities for customers to purchase related products or services. Besides, one more purpose of upselling is to make a larger sale. One example of
One of the keys to retain customers and build customers’ loyalty is good customer service. Great customer service is especially important for not only brick-and-mortar store but also businesses on Shopify. Consumers will be impressed and are more likely to come back to you for the next time. There is a report that 50% of
According to a report in 2006, cross-selling and upselling contributed as much as 35% of the revenue of a business. Analyst Sucharita Mulpuru of Forrester Research said that product recommendations account for an average of 10-30% of an eCommerce site. Therefore, when you run an offline store or online business on Shopify, you should apply
When you recommend your customers to add additional items or shifting to a more premium version of their original choice to increase their cart value is called upselling. Besides, cross-selling is when you suggest to your clients the related products that will go supremely well with the original purchase. There is the fact that cross-selling