“What does the customer want?” is a question whose answer is a constant movement because customer’s expectations on products and business on Shopify are increasing overtime.
Technology development is one of the most important factors that make the desire of customers change constantly: diversified products, multi-dimensional information. And if you cannot satisfy customers, the negative feedback will spread faster than ever.
Nearly 95% of the business said that providing a good customer experience is one of the top priority. 75% of them wants the customer experience becomes a competitive advantage.
Although the business has a budget to meet expectations or makes a good customer experience, managers need to know what customers want now and how to satisfy them and increase loyalty.
Customers want to increase personalization
Today, with the help of technology, approaching to customers is extremely fast and convenient, surpassing space or even different time zone.
What the customer wants in one business is that the business will provide all the information about the product they need.
Nearly half of customers will abandon their shopping carts without getting a quick answer to the problems they encounter.
This means that respond from the customer support team should always be available at any time when potential customers visit the website.
Most customers want to have direct experience with the seller. Your customers have different personalities, so they always want to have the experience that suits them best.
Customers want more options
Customers want to use digital media and social networking to interact with the business and they still expect a personalized interaction.
In the last 3 years, the use of other channels has increased as follows:
- Web self- service —18%
- Online community — 39%
- Live Chat — 43%.
Besides the importance when using multi-channel to best serve the requirements of the customer, the interaction effectively and timely should be considered more important.
Please consider adding Facebook Live Chat to your website that promotes real-time interaction to answer the questions of the customers immediately at the point of generation.
Consulting for customers right at the website is the ideal to turn potential customers into loyal customers.
Customers want continuous connectivity
Most customers don’t see ads or discount program is annoying. They want to keep in touch with business not to miss any attractive program.
This is a requirement for the business, something that business owners can fully leverage to generate profits.
Keep in touch with customers can “redirect” to the next communication, namely to reduce costs, increase customer satisfaction and profitability.
Bring them quality, appropriate information at a suitable time through the common channel.
If you want to build a discount program for customers, try discount master from Autoketing.
Read more on https://blog.autoketing.com/.