It’s a common story – a business creates an Instagram account in the hope of marketing their great product on this platform with more than 600 million users. Fast forward a month – the Shopify e-commerce store‘s photos have only a few likes and no obvious improvement in business success. Following part 1, this guide will help you get more likes on Instagram.
Run ads when your audience is most active
Instagram has this amazing feature that lets you schedule when your ad appears. The ad schedule feature (available only for a lifetime budget) is a great way to advertise to people at the right time. If you know your audience well, this is not too difficult to identify. But trial and error versions can also work here. Ask yourself questions. If you are an online retailer, when do people usually buy clothes online? Or if you are a car dealer, which days of the week do you see the highest spike in website traffic or foot traffic? Of course, it’s important to think about when your audience is more likely to spend time on Instagram. Setting these questions is a good way to get started. Also, if you want to find a currency converter, try currency converter box free trial.
Post stories on Instagram regularly
What do Instagram stories have to do with increasing your ads? This Snapchat analog feature allows brands to post videos or images that last for 24 hours. And Instagram Stories may not be connected directly to your ad (unless your ad is a story!). Many Instagram users have reported that stories help increase their brand engagement on Instagram.
Stories on Instagram are just another way to increase your presence on the platform. So try increasing the number of stories you share. Or even try running ad stories on Instagram to see the level of interaction compared to other ad formats.
Other main benefits of Instagram Stories are that this feature allows your brand to appear on Instagram’s Explore page where users go to find new content. Instagram chooses which accounts will be featured on this page based on the accounts you have followed and the posts you join. To be outstanding on this page, of course, you need to create super-attractive Instagram Stories.
Make sure your audience is targeted
Similar to Facebook, Instagram allows you to build targeted audiences for advertising campaigns. There are several segmentation options including location, age, demographics, interests, behavior, connections, custom objects, and lists that will continue.
Many advertisers may be greedy on this option. They made their audience too wide and leading to many unrelated individuals coming into contact with your brand. So how do you achieve the perfect balance? When configuring your Instagram ad campaign through the Facebook advertising platform, there is a helpful guide that allows you to see if your audience is too broad or specific.
Make your ads more attractive with free tools
Turns out, there’s a whole industry of tools that allow even more advanced editing options to turn your Instagram ads into the coolest images possible. Some good things to try include VSCO, allowing you to double exposure images. Use Wordswag, Typorama and Over to add attractive text to your pictures. Try Enlight – allow some crazy creative editing capabilities and the list will continue. Moreover, let use the discount app on Shopify or upsell app on shopify if you want to boost sales.
Join an Instagram Pod
An Instagram pod is a group of like-minded Instagram fans, sharing strategic tips and tricks and helping promote each other. Typically, pods are made up of about 10-15 members. These people communicate via Instagram direct messages. And whenever a member of a group publishes a new post, they will share it so that other members of the group will like it and comment, encouraging others to join the family.
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