No need to bump around, Facebook is one of the best advertising tools that any e-commerce business needs to make. However, the digital world changes day by day. Facebook app is continuously updated. So, to keep your ads up-to-date on your customers’ news feeds, keep up your knowledge. Along with Shopify marketing strategy, take the 4 tactics below to have a successful Facebook advertising campaign for 2019.
Create 20 – 100+ audience segments
Some businesses are creating 4 pieces of content in the year and they have put a big budget behind those pieces of content. It has a much more significant impact when segmenting your customer base into 20 to 100 segments and creating specific content for each segment. For example, I’m not a big fan of the Milky Way candy. However, if they targeted me on Facebook with a piece of content tied to New York Jet, I was interested. You will be more likely to receive a response from your audience if you create contextual content with their real people. Once you have attracted potential customers, use the Shopify flash sale app and product upsell app shopify to make them want to find out and buy on your website.
Don’t worry about high CPMS
The reason businesses are afraid of narrowing the goal is because it increases the CPM. But the broader you go, the more your vanilla messages. That’s why brands such as Coca-Cola and Skittles use slogans like “Open Happiness” or “Taste the Rainbow.” You only have a few things that millions will see – so your tagline must be vanilla. As you narrow down, you can pay a higher CPM, but your ads are likely to convert much better because you can tailor your message to your segment. Too many companies are thrilled to pay lower costs for higher reach, then get confused when their creative doesn’t get anyone to do anything.
Run targeted ads on the most engaging viewers
This is a winning strategy that will convince you that marketing is sufficient for the rest of your life: Create a long, persuasive video that attracts more than 100,000 viewers. Then, take the viewer 2-3 minutes of that video and re-target it with a call-to-action. You will be shocked to know how many of them convert. Also, use currency converter box free to help foreign customers easily know the price of your items in their currency.
Check and learn before spending money on advertising
It’s ridiculous about how companies decide to spend $ 200,000 + to create an ad based on small focus groups and subjective opinions of internal decision makers. There are many clever ways to check out the creative part of your bet. For example, you can check your messages through a tweet or a blog post. If it works, you can make an image go deeper. If it has traction, you can create a short video clip. Moreover, extend it to something more substantial.
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