The factor keeping your clients coming back is customer satisfaction. Every smart marketer realizes that winning more sales from your existing customer is cheaper than acquiring new customers. If you have an online store on Shopify and you want to keep your customers coming back, you need to create customer satisfaction.
A straightforward, simple way is to send out surveys.
Here are the reasons why sending out surveys to your customers is worthy:
Improve Your Product or Service
You offer a service or product to the market because you think they are useful for people. It is vital to know whether your product can meet the needs of each individual customer. Besides, you need to know if there are many areas that require improvement. By sending out a simple satisfaction survey, you can achieve it.
You can give many questions such as: what improvements in relation to your product or service your customers like to see, how they can rate the value for money of your service or product, what features of your products or services they find most valuable, and they will recommend it to others or not.
Then, you receive the answers from your customers and they help you make improvements to your service or products.
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Show You Care
When asking your clients to complete the survey, you can show them that you’re constantly striving to improve your product or service and you really value their opinions. It is even better if you can considerate their opinions and acts on the feedback they have provided.
Improve Your Outbound Sales
You will automatically gain testimonials by sending out surveys and receiving positive feedback. Then, you can use them in your future sales and marketing materials.
The comments of customers can be used on your website and printed materials to promote your business with your their consent. As the result, you can win new customers.
Besides, there is one more way to attract customer is using the popup sales.
Measure Against Your Competition
The best way of staying ahead in the game is to know your position against your competition. Besides, if you and your competitors have the same points, you can ask your survey respondents to rate your product/service against the competition.
When you know the desire of clients, you can quickly adapt the better practices and retain customers.
Prioritize Customer Concerns
You may think that the biggest customer concern is slow order processing while it is the fact that the top concern is actually poor product specification. Prioritizing customer concerns and try to address these concerns before your audiences become full-blown grievances from angry customers.
The related post: 10 Effective Tactics Of E-commerce Marketing To Capture Sales (Part 1)
You can boost morale and motivation amongst your team when you get great feedback from customers. Everybody loves to be praised and recognized for his or her hard work and sending out surveys can be a great way of providing genuine feedback for your team.
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